Australian sports leaders navigate commercial hurdles ahead of Olympics
Leaders from three top National Sporting Organisations (NSOs) engaged in a discussion on commercial strategies and challenges facing Olympic sports.
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National Storage inks as NBL1 East presenting partner
National Storage has become the presenting partner of NBL1 East in a deal that will promote the sponsor’s 40 centres in the region.
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Marsh backs AFL to support talent development
Global risk insurer Marsh has boosted its AFL deal take the naming-rights to the league’s talent pathways.
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Team Liquid Honda dominates esports sponsorship
Team Liquid has secured the position as top earner in esports sponsorship revenue owing to its arrangement with Honda worth US$19 million a year.
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Rabbitohs, Reclaim the Game bet on extended deal
Reclaim the Game has extended its partnership with the NRL’s South Sydney Rabbitohs for a further three years.
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GIANTS Netball hoops with SIXT
The GIANTS have landed a significant deal with SIXT Australia and the vehicle renter will be a major partner for the next two Super Netball seasons.
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Demons snag healthy snacking partner
The Melbourne Demons have signed Harvest Snaps as healthy snacking partner in a deal that supports both AFL and AFLW programs and promises to energise fans with nutritious foods for the season.
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Brydens Lawyers makes it nine with Knights
Law firm Brydens has renewed with the NRL’s Newcastle Knights.
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Big Bash League enters new era with digital innovation and fan engagement focus
Cricket Australia's head of Big Bash Leagues, Alistair Dobson, announced significant growth and the launch of a groundbreaking app aimed at enhancing fan experience through personalisation.
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La Vida Homes inks principal partnership with Perth Glory
The A-League’s Perth Glory has signed La Vida Homes as its new principal partner which brings some stability to its front-of-shirt position covering the next three years.
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