World Rugby revamps strategy for fan growth and engagement
World Rugby has implemented a new strategy to directly engage with its fan base and take a long-term view on growth, with a focus on the women's game.
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Heineken mounts Sounds Like Good Times With F1 campaign
Heineken and Saatchi & Saatchi Australia have launched the Sounds Like Good Times With F1 campaign to highlight their partnership with the Australian Grand Prix 2024.
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Football Australia in leadership reshuffle to chase growth
Football Australia (FA) has announced big changes in its executive team to target faster growth.
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The economic revolution of women’s sport discussed at SportNXT
A massive shift in the commercial landscape of women's sport emerged as the focal point at the SportNXT conference in Melbourne, with leading figures unveiling strategies to transform its market potential.
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Media's pivotal role in women's sport commercialisation
News Sport Network managing director Michael Watkins shed light on the intricate relationship between media coverage and the commercial success of women's sports.
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Maccas expands NRL sponsorship with new Wests Tigers deal
McDonalds has boosted its NRL sponsorship program by becoming the quick service restaurant partner of the Wests Tigers with the deal starting at the club’s season opener at iconic Leichhardt Oval.
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Insights into Angel City FC's approach to women's football
Julie Uhrman, co-founder and president of Angel City FC, has shed light on the innovative strategies and philosophies driving the success of the new women’s football club.
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Geelong Cats in new partnership with Marathon Foods for enhanced game day experience
Geelong has announced a strategic partnership with Marathon Foods for the introduction of an array of Asian-inspired snacks for fans at GMHBA Stadium.
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