With 2023 coming to a close, Adam Hodge head of marketing strategy at Gemba, has once again provided us with a twelve-months-of-Christmas list of topics that garnered the greatest attention of the agency’s sport and entertainment sponsorship clients each month.
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Consultant Andrew Clarke has challenged the traditional transactional nature of sponsorship and argues for a more holistic and unified method of measuring partnership effectiveness.
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The Australian Open (AO) has won a prestigious partnership with Louis Vuitton and the brand becomes trophy trunk provider for the tournament.
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MKTG has revealed an array of brand partnerships for the upcoming men’s International Cricket season with cricket’s major sponsors NRMA and Dettol joining a bevy of brands promoting over the summer.
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Hockey Australia (HA) has seen two end-of-year commercial wins by partnering Westcare Ambulance and renewing with East Coast Car Rentals.
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DHL Express and Surf Life Saving Australia (SLSA) are commemorating their 20-year partnership with more than 12,000 volunteers with two decades of service.
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Sportsbet and Melbourne Racing Club (MRC) have announced a five-year sponsorship the partners claim will draw new audiences to horse raising.
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Bailey Ladders has renewed its deal with the World Surf League (WSL) for 2024 adding Weather Guard to the expanded arrangement.
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The National Basketball League (NBL) has partnered telco Tangerine so the league can deliver entertainment to families.
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