AFL confirms four-year renewal with Accor
The Australian Football League (AFL) has extended its partnership with Accor for an additional four years as accommodation partner for both the men’s and women’s competitions.
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Melbourne Storm joins Teamworks for tech integration
Melbourne Storm has stuck a deal with Teamworks that sees the sponsor introduce a range of hub and smartabase technology, designed to streamline club operations and centralize medical data.
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Princess Cruises, Westinghouse spearhead AFL deals with Swans, St Kilda
Marketing firm Banter has brokered two AFL sponsorships with new clients Princess Cruises (Sydney Swans) and Westinghouse (St Kilda), both aim to enhance brand visibility and community engagement.
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Netball Australia player pay deal gets sponsor revenue sharing
Netball Australia (NA) and the Australian Netball Players’ Association (ANPA) have agreed a three-year collective player agreement (CPA), shifting the sport's financial model to incorporate a 20% sponsorship revenue sharing scheme.
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Aqualand renews with South Sydney Rabbitohs
The South Sydney Rabbitohs has secured a three-year extension of its Aqualand sponsorship and it will continue to be the club’s property development partner as well as retain its branding on the lower back of the players’ jersey until the end of the 2026 season.
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CyberCX signs on with Australian Open
Tennis Australia (TA) has extended its sponsorship with CyberCX that becomes the cyber security partner to the Australian Open.
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Expressions of interest for Qudos Bank Arena naming rights called
ASM Global is fielding expressions of interest for naming rights to Sydney’s Qudos Bank Arena.
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Ampol joins Carlton Football Club as platinum partner
The Carlton Football Club has unveiled a sponsorship with Ampol which becomes a platinum partner for the next three years.
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Changes at TEG with Hoy promoted as Bold and Stoddard exit
TEG has reappointed Cameron Hoy as its chief operating officer (COO) and head of global ticketing while Luke Bold and Shane Stoddard have left the organisation.
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Kelly Ryan steps down as Netball Australia CEO
Kelly Ryan has resigned from her role of CEO of Netball Australia (NA) effective immediately.
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