Invictus, Rowing Australia in veterans digital initiative
Invictus Australia and Rowing Australia have launched Team Veteran on the Row Nation app to enhance the fitness and wellbeing of Australian Defence Force veterans.
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Recruitment: local expertise versus global reach
Founder director of Sportspeople Recruitment Robert McMurtrie explains how to make the critical choice between engaging local experts or a global executive search firm.
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Boost Mobile amplifies Supercars with qualifying deal
Boost Mobile has secured the naming rights for the Supercars and Dunlop Series qualifying sessions with a prize pool rise to $100,000.
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Parramatta Eels and ActronAir extend deal
The Parramatta Eels have solidified its relationship with ActronAir to extend for another three years.
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University of Queensland, Netball Queensland extend
The University of Queensland (UQ) has extended its partnership with Netball Queensland (NQ) and the Firebirds team for an additional two years.
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Etrainu, Surf Life Saving Australia commit to more beach access
Sponsor etrainu has reaffirmed support for beach inclusivity by renewing with Surf Life Saving Australia (SLSA)’s inclusive equipment program.
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Sportsbet CEO advocates attracting new fans to racing
Sportsbet’s Barni Evans has highlighted the importance of innovation and broader engagement strategies to bring new fans to horse racing.
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Mission Foods expands Western Bulldogs deal, takes HQ naming rights
Mission Foods has boosted its sponsorship of the AFL’s Western Bulldogs to take naming rights to club headquarters at Whitten Oval.
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Oakberry, WSL strengthen ties to 2026
Oakberry Açaí Australia has expanded its partnership with the World Surf League (WSL) Asia Pacific.
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Sportsbet unveils Melbourne Racing Club activation
Sportsbet has activated its new five-year partnership with the Melbourne Racing Club (MRC) with a bespoke basketball court at Caulfield racecourse for the last weekends Blue Diamond Stakes Day.
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