Challenge to brands: Posca Hydrate is first to back Steelers in Officially Unsponsored campaign
Posca Hydrate has signed as drinks partner to Wheelchair Rugby Australia and national team the Steelers.
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Warriors stay airborne as Air New Zealand renews to 2028
Air New Zealand has extended with the NRL’s New Zealand Warriors taking the relationship to 33 years by the end of 2028.
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SBS Fence & Toilet Hire renews deal for vital services to Sydney Roosters
The NRL’s Sydney Roosters have renewed their SBS Fence & Toilet Hire sponsorship for a ninth consecutive year.
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Dragons’ Las Vegas jersey made quick move to top merch item after design makeover
The St George Illawarra Dragons’ Las Vegas jersey demonstrates how clubs can integrate sponsor branding into a design that fans wanted to wear according to Ryan Ellul.
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HCF extends netball partnership with expanded club footprint
HCF has extended its partnership with Netball Australia and Super Netball for a further two years, continuing as the sport’s health insurance partner through to the end of 2027.
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Swans and Eagles spread V Energy’s AFL roster
V Energy has added two more AFL clubs to its code sponsorship strategy to build on previously reported deals with the Adelaide Crows and Hawthorn Football Club.
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Adelaide Fringe is latest beneficiary of Health Partners sponsorship expansion
Health Partners will sponsor the Adelaide Fringe to campaign on improving community wellbeing through access to the arts.
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Mavericks join High Sierra’s netball sponsorship trail
High Sierra has signed with the Melbourne Mavericks for the 2026 Super Netball season.
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