Pulling on heritage jerseys opens new fan engagement opportunities – Ellul
Clubs are using heritage and special edition jerseys to build stronger connections with fans, according to Ryan Ellul.
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AFL, EnergyAustralia will charge move to stadium sustainability across the country
EnergyAustralia will parter the AFL for five years covering the men’s and women’s competitions as well as Marvel Stadium.
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Mayfield Childcare sponsors Port Adelaide through matchday Kids Zone
The Port Adelaide Football Club has signed Mayfield Childcare as a Principal Partner covering its AFL and AFLW programs.
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Sydney FC signs Sports Direct as it launches first Sydney outlet
Sports Direct has sponsored Sydney FC to the end of the current A-League season.
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V Energy boosts AFL presence – Adelaide Crows sign on
The AFL’s Adelaide Crows have signed V Energy to a three-year sponsorship.
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Clubs should rethink jersey design as sponsor integration comes under scrutiny – Sport Design Australia
Clubs are under pressure to integrate sponsor logos more carefully into jersey designs as fans become more selective about the merchandise they buy, according to Ryan Ellul.
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ShoeGrab sneakers get fans’ attention, leading to Bulldogs renewal
The Canterbury-Bankstown Bulldogs have extended their ShoeGrab sponsorship for the current NRL season.
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Brisbane Lions, Kerri Juice boost fan engagement at the Gabba
Keri Juice sponsors the Brisbane Lions for the current AFL season with its branding appears on the team’s playing and training shorts.
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Essendon in smart double – signs Ring and MOVA
The AFL’s Essendon Football Club has signed smart home security specialist Ring for the current season.
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Swans, and realestate.com.au make it a decade with extension
The Sydney Swans have extended their realestate.com.au sponsorship to the end of the 2029 AFL and AFLW seasons.
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