Asahi, Boost back combined event in Melbourne
Boost Mobile and Asahi Beverages' Pirate Life brand have jointly announced they will partner URBNSURF Melbourne’s event that combines surfing, skating and music.
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JD Sports extends sponsorship with Wanderers
The A-League’s Western Sydney Wanderers has renewed its partnership with JD Sports Australia to now run until the end of the 2024/25 season.
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Study backs themed sporting rounds
A new study by YouGov Sport has found that themed rounds in Australian leagues have a big impact on driving social change and engaging communities.
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Science in Sport partners NSW Institute of Sport
The NSW Institute of Sport has sealed a partnership with UK nutrition brand Science in Sport (SiS)to boost the performance and recovery of its scholarship athletes.
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Betfair sponsors cup Call of the Card
Melbourne Cup curtain raiser Call of the Card will be sponsored this year by Betfair.
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Townsend new CEO at SRJ Sports
SRJ Sports Investments has named Danny Townsend as its new chief executive officer.
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Heat partners online travel agent
Brisbane Heat has announced a new partnership with TripADeal for the upcoming Big Bash competition.
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Pre-made meal sponsorship trend attracts Roar
Brisbane Roar has secured a partnership with Fork'n Easy to join the trend of rights owners signing pre-prepared-meal sponsors.
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Australian Professional Leagues shake-up as CEO leaves
Nick Garcia and James Rushton will spearhead the Australian Professional Leagues (APL) following the departure of CEO Danny Townsend.
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WA rescue helicopters seek naming rights sponsor
Western Australia's Department of Fire and Emergency Services (DFES) has opened applications for naming rights to its Emergency Rescue Helicopter Service.
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