Clarke pushes for partnerships revolution
Consultant Andrew Clarke has challenged the traditional transactional nature of sponsorship and argues for a more holistic and unified method of measuring partnership effectiveness.
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Australian Open partners Louis Vuitton for bespoke trophy trunks
The Australian Open (AO) has won a prestigious partnership with Louis Vuitton and the brand becomes trophy trunk provider for the tournament.
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MKTG announces brand partnerships for the summers men’s international cricket
MKTG has revealed an array of brand partnerships for the upcoming men’s International Cricket season with cricket’s major sponsors NRMA and Dettol joining a bevy of brands promoting over the summer.
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Hockey Australia signs with Westcare Ambulance, and East Coast Car Rentals
Hockey Australia (HA) has seen two end-of-year commercial wins by partnering Westcare Ambulance and renewing with East Coast Car Rentals.
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DHL Express, and Surf Life Saving Australia celebrate 20 years as partners
DHL Express and Surf Life Saving Australia (SLSA) are commemorating their 20-year partnership with more than 12,000 volunteers with two decades of service.
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Sportsbet, Melbourne Racing Club seal partnership
Sportsbet and Melbourne Racing Club (MRC) have announced a five-year sponsorship the partners claim will draw new audiences to horse raising.
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Bailey Ladders expands surf deal, 7 solidifies WSL broadcasts
Bailey Ladders has renewed its deal with the World Surf League (WSL) for 2024 adding Weather Guard to the expanded arrangement.
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Tangerine joins NBL as profile partner
The National Basketball League (NBL) has partnered telco Tangerine so the league can deliver entertainment to families.
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AFL confirms four-year renewal with Accor
The Australian Football League (AFL) has extended its partnership with Accor for an additional four years as accommodation partner for both the men’s and women’s competitions.
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