Melbourne Storm has stuck a deal with Teamworks that sees the sponsor introduce a range of hub and smartabase technology, designed to streamline club operations and centralize medical data.
Marketing firm Banter has brokered two AFL sponsorships with new clients Princess Cruises (Sydney Swans) and Westinghouse (St Kilda), both aim to enhance brand visibility and community engagement.
Netball Australia (NA) and the Australian Netball Players’ Association (ANPA) have agreed a three-year collective player agreement (CPA), shifting the sport's financial model to incorporate a 20% sponsorship revenue sharing scheme.
The South Sydney Rabbitohs has secured a three-year extension of its Aqualand sponsorship and it will continue to be the club’s property development partner as well as retain its branding on the lower back of the players’ jersey until the end of the 2026 season.
TEG has reappointed Cameron Hoy as its chief operating officer (COO) and head of global ticketing while Luke Bold and Shane Stoddard have left the organisation.
The Fremantle Football Club has renewed its sponsorship with McDonald's to remain its quick service restaurant and café partner covering both AFL and AFLW squads until the end of 2026.