Liquorland inks partnership with Cricket Australia
Cricket Australia (CA) has signed a four-year partnership with Liquorland.
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Greenroom advocates ‘performance partnerships’
Greenroom Digital has introduced a transformative approach to sports sponsorships with a performance partnerships concept.
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Law firm deal boosts Melbourne City women
Melbourne City FC has announced a partnership with Workplace Law which becomes the key partner of its A-League Women's team for next season.
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NSW to spend $30m on female sports facilities
The NSW government has pledged $30 million to its Level the Playing Field Program to promote gender equity.
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Future Golf to partner PGA Tour game
Future Golf has struck a deal with US specialist Take-Two Interactive to become the Australian video game affiliate for PGA TOUR 2K23.
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Sydney FC secures sponsors, appoints new CEO
The A-League’s Sydney FC has announced two commercial deals and appointed Mark Aubrey as its new chief executive officer.
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Western Bulldogs partner again to empower youth
Victoria University (VU) and the Western Bulldogs Community Foundation (WBCF) have jointly launched a series of workshops.
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Richmond partners First Peoples’ Health and Wellbeing
The AFL’s Richmond Football Club has joined with First Peoples’ Health and Wellbeing (FPHW) to bolster indigenous welfare.
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Melbourne Stars secure women’s match day partner
Lite n’ Easy has partnered with the Melbourne Stars to sponsor both the women’s and men’s teams, providing valuable utility to the club and a top-tier promotional platform for the sponsor.
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Victory renews long-standing backer
The A-League’s Melbourne Victory has reaffirmed its partnership with Checkpoint Building Surveyors to take the collaboration to its thirteenth season.
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