Independent sports marketing and entertainment agency Bastion EBA and the St Kilda AFL club have resolved a protracted legal dispute out of court. All parties remain tight lipped on the County Court of Victoria action.
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Deloitte's latest report anticipates a groundbreaking year for women's elite sports and predicts a surge to over $1bn global revenue in 2024.
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Surfing Australia has partnered Local Pegs to see young members of its SurfGroms program offered significant discounts.
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Anytime Fitness has joined the One New Zealand Warriors' sponsorship roster as its gym partner for the 2024 and 2025 seasons.
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Isuzu UTE Australia has reinforced its commitment to Australian soccer by extending its partnership with the Australian Professional Leagues (APL) which will include expanded visibility through the women’s competition.
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MKTG Sports & Entertainment has revealed a significant shift in the perception of gender equity in Australian sports with 41% of Australians now perceiving men's and women's sports equally.
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Ingenia Holiday Parks has extended its the relationship with South Sydney Rabbitohs until 2026.
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In a unique move for a global sporting brand McLaren Racing will partner the Great Barrier Reef Foundation (GBRF) to initiate a large-scale reef restoration.
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Cricket Australia (CA) has found some sponsorship relief with Toyota and HCLTech expanding their deals. It says this helps preserve the value of key assets in anticipation of future negotiating success.
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McDonald's Australia has signed a three-year partnership with Paralympics Australia and its team as the fast-food giant steps up its commitment to diversity, equity and inclusion.
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