AFL finals drive Vic September spending surge
Victoria witnessed a significant rise in consumer spending during September, primarily driven by the AFL finals, according to the CBA.
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Wallabies’ money value up but future uncertain
The Wallabies rugby team has seen its brand value rise to US$149 million yet confronts significant existential challenges for the future.
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Hoyts collaborates with Fred Hollows Foundation
In a contribution towards improving eye health among Aboriginal and Torres Strait Islander peoples, the Hoyts Group has partnered with the Fred Hollows Foundation (FHF) for World Sight Day.
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Soft drink giant pops up again in Aussie basketball
Coca-Cola Europacific Partners (CCEP) has signed a new sponsorship and becomes the sports hydration partner of the National Basketball League (NBL).
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A-League club upgrades another sponsor
Adelaide United has expanded its relationship with Kite Property through a new season-long deal to have its logo on the front of the women’s jerseys.
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Coffee roaster partners Rowing Australia
Rowing Australia has signed Inglewood Coffee Roasters (ICR) as exclusive coffee provider.
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Home builder partners Melbourne City
Melbourne City FC has inked a multi-year deal with Nostra Homes which will see the locally-based builder backing both the men’s and women’s squads.
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Telco takes naming rights to Supercross Australian GP
Boost Mobile has expanded its relationship with SX Global to become naming rights partner of the 2023 FIM World Supercross Championship (WSX) Australian Grand Prix.
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Basketball team signs Pringles for a fan experiences plus
The Sydney Kings has partnered with Kellogg’s brand Pringles to promote its Shoot from the Chip campaign targeting the fan experience both on and off the court.
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SA cricket partners with state road safety campaign
The South Australian Cricket Association (SACA) has confirmed THINK! Road Safety as the new principal partner of its state professional women’s team, the SA Scorpions.
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