RMIT University has expanded its cricket sponsorships and takes naming rights to the Melbourne Derby which will see two of its sponsored teams compete for the new trophy. They are the Renegades and Stars.
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The Walkley Foundation is facing more pressure to end its fossil fuel partnership with Ampol after a group of leading journalists penned an open letter criticising the arrangement.
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Melbourne Stars’ have had a stellar commercial run this BBL season seeing it sign a number of new sponsors and in contention to top of the membership table for league, according to general manager, Blair Crouch.
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A new survey by Sydney agency Media Precinct found that the current economy is shrinking the country’s charity donor pool.
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Penrite Oil has announced a two-year extension of its naming rights deal to see it remain the key partner of Supercars team Grove Racing.
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Fuller Brand Communication has acquired Sydney-based brand strategy and research agency BrandMatters as part of its expansion to the east coast.
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HCLTech’s partnership with Cricket Australia (CA) has significantly enhanced fan engagement and expanded brand visibility, according to chief marketing officer Jill Kouri.
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Hertz Australia has renewed and expanded its relationship with the Melbourne Football Club becoming a co-principal partner in a move that marks four decades since the initial sponsorship.
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The Women's National Basketball League (WNBL) has signed Boody as its social cause partner for an upcoming themed round dubbed Fighting Period Poverty.
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Cricket Victoria and CitiPower have extended their partnership by three years which ensures its continuing role as primary sponsor for state’s men’s team and premier cricket facility.
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