Saudi Crown Prince dismisses sportswashing accusations
Saudi Arabia's crown prince Mohammed bin Salman has brushed off allegations of partnerships being used to ‘sportswash’ and redefine the country's global image.
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Melbourne Victory closes deals for new season
The A-League’s Melbourne Victory FC has announced the extension of its partnership with Maple Living as well as a renewal with Hejaz as front-of-shirt sponsor of the club’s Afghan Women’s Team (AWT).
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NSW sponsors 2023 Koori Knockout
The NSW Government will sponsor the 2023 the state’s Aboriginal Rugby League Koori Knockout as part its commitment to support the indigenous community.
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Roar CEO calls for new stadium ahead of 2032 Olympics
Kaz Patafta, CEO of Brisbane Roar A-League club has flagged the urgent need to build a second major rectangular stadium in Brisbane.
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Long-term sponsorships: balancing strategy, value, adaptation
The intricacies of long-term sponsorships have recently seen the industry's key players examining whether these agreements have genuine merit.
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Sydney FC CEO resigns after a decade at the helm
Adam Santo has resigned from the role of chief executive officer after serving the A-League’s Sydney FC for 10 years.
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Consultant seals partnership with Carlton AFLW, business network
BlueRock will sponsor the Blue’s AFLW squad and the Carlton IN Business network for next season.
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Vocational college to sponsor Perth Glory for 2023/24
Perth Glory has partnered with Fremantle-based Empyrean Education Institute in a deal that will provide catering services to the A-League men’s and women’s squads for the coming season.
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Brisbane Olympics lacks transparency – Queensland MP
Fiona Simpson has blasted the Queensland Labor government for breaking promises on transparency and accountability in the lead-up to the Brisbane 2032 Olympic Games.
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US banks turn to music sponsorships while digital equivalents score in sport
Traditional banks in the US are increasingly investing in music festivals and concert venues targeting younger and more affluent audiences, according to a report by SponsorUnited.
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