Queensland Rugby League (QRL)has entered a three-year partnership with First Choice Liquor Market marking the first time the men’s and women’s teams have had a common liquor retail sponsor.
The A-Leagues and Professional Footballers Australia (PFA) have extended their joint partnership with GoBubble Community for three years as a safeguard against derogatory and harmful online content.
Callaway Golf has announced an expanded partnership with Australia's national golf bodies in a deal that is structured to benefit the professional and amateur levels.
The Australian Olympic Committee (AOC) has appointed luggage brand July as its supplier for the Australian Olympic Team heading for Paris 2024 and Milan-Cortina 2026.