Cricket Australia inks deal to upgrade e-commerce and in-venue retail
Cricket Australia (CA) has teamed up with Legends to overhaul its merchandise strategy.
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Surfing Australia secures three-year deal with Jim Beam
Surfing Australia has inked a three-year sponsorship with Jim Beam aimed at elevating the brand’s presence and community engagement.
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Supercars and Tribal DDB unveil new digital platforms ahead of Bathurst 1000
Supercars has partnered digital agency Tribal DDB to launch a revamped website and mobile app to give fans a better experience ahead of the 60th anniversary of the Bathurst 1000.
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Illawarra Hawks partners to counter sports betting
Basketball’s Illawarra Hawks have inked a two-year deal with the NSW government’s GambleAware program to help stem the normalisation of sports betting in the sport and broader community.
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Apparel firm becomes headwear partner for the Big Bash Leagues
Mitchell & Ness has secured a two-season deal as the on-field and supporter headwear partner for the Big Bash Leagues.
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Athletes receive $5 million boost for Olympic and Paralympic preparation
The Australian Sports Commission (ASC) has allocated $5 million to fund 56 projects across 26 sports for Paris 2024 Olympic and Paralympic Games preparations.
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World Surf League all set for next season after record finals
World Surf League (WSL) will unveil its 2024 Championship Tour schedule following a historic turnout for its Rip Curl finals.
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Wine label to sponsor National Pickleball League
Squealing Pig has inked a two-year major sponsorship with the National Pickleball League (NPL) set to kick off at the sport’s inaugural professional season next March.
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CUB rekindles sponsorship with Queensland Cricket
Carlton and United Breweries (CUB) has signed a multi-year sponsorship deal with Queensland Cricket.
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Melbourne basketball franchise renews with Tyrepower
South East Melbourne Phoenix has renewed its Tyrepower sponsorship for an additional three-years.
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