Hockey side strikes partnership with Panasonic
The Brisbane Blaze team has formed a partnership with Panasonic Air Conditioning designed to amplify visibility for both brands.
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Rugby Australia sponsor faces regulatory pressure over its products
eToro might review its sponsorship strategy after increased pressure from the Australian Securities and Investments Commission (ASIC) over the company’s contract for difference (CFD) offerings.
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Telstra offshoot inks deal with Sydney Sixers
Belong has signed its first major sporting sponsorship with the Sydney Sixers men's and women's cricket teams and it will cover the next three-years.
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Sponsor broadens support for Essendon Bombers to include AFLW
NEC Australia has expanded its deal with Essendon to include the AFLW team.
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New hire drives commercial success at Adelaide 500
The appointment of a new commercial manager has already had a significant impact for the Adelaide 500.
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Westpac consolidates rugby league presence
It was always Westpac’s intention to align with Queensland Rugby League when it kicked off its current NRL and NSWRL deal, according to head of sponsorship Pat Cunningham.
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Sports consultant bolsters management for global expansion
XV Capital has enhanced its leadership to fuel its growth in the global sports tech sector.
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Adelaide 36ers sign Gage Roads as beverage partner
Basketball’s Adelaide 36ers have secured a sponsorship from Gage Roads Brew Co which becomes its new beer and cider sponsor for the upcoming season.
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Sponsor extends as principal backer for Melbourne Renegades
Liberty has extended its principal partnership with the BBL and WBBL’s Melbourne Renegades for another three years, marking the club’s longest continuous commercial relationship.
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