World Cup leads to Federal government announcing new investment in women’s sports
The Albanese government announced a $200 million funding program dedicated to women's sports, titled Play our way.
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Settlement reached over cancellation Commonwealth Games – state to pay $380m
The state of Victoria has agreed to pay $380 million to the Commonwealth Games Federation (CGF), Commonwealth Games Federation Partnerships (CGFP), and Commonwealth Games Australia (CGA) as a final settlement following cancellation of 2026 Commonwealth Games.
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Perth Wildcats extend partnership for record 12th season
HIF and the Perth Wildcats have renewed their partnership for the 12th consecutive year which they claim is the longest recognised sponsorship in the National Basketball League (NBL).
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New broadcast deal for Volleyball Australia
Volleyball Australia has sealed a significant broadcast deal with SBS along with engaging Rainmaker as production partner.
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Sponsor extends major backing to Rowing Australia
Hancock Prospecting has renewed its partnership with Rowing Australia ensuring backing for 2028 Olympic and Paralympic games program.
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Airline joins with What Ability for those that need help
Virgin Australia has struck a partnership with National Disability Insurance Scheme provider What Ability to enhance the lives of Australians with disabilities.
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Surge in video gaming could produce more sponsorships
Australians are more engaged in video gaming with 81% playing according to the Australia Plays 2023 report produced by Interactive Games & Entertainment Association (IGEA) and Bond University.
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Melbourne Stars and SIXT Australia collaborate on sustainability
Cricket’s Melbourne Stars have announced a partnership with SIXT Australia, which will become the vehicle hire partner for the club's WBBL|09 and BBL|13 seasons.
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Cricket Australia will continue with tech partner as transformation continues
HCLTech has been selected again for the next phase of its digital transformation by Cricket Australia (CA). The collaboration begun in 2019.
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