NBL partners with Tradable Bits to transform fan experience
The National Basketball League (NBL) has signed a partnership with Tradable Bits to enhance fan experience by offering personalised digital interactions.
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Surfing Australia and Le Tan partner in sun safety campaign
Surfing Australia has signed a wide-ranging partnership with Le Tan which will become its sun protection partner.
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Australian Sports Commission pledges more support in latest plan
The Australian Sports Commission (ASC) has announced a determined effort to develop local sport at every level through a new corporate plan covering 2023-27.
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City of Fremantle backs Perth Glory with new sponsorship
Perth Glory has secured a three-year sponsorship from the City of Fremantle at a time of significant instability for the A-League club.
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Seven amplifies presence of Sydney festival
Seven Network has struck a strategic partnership with South by Southwest Sydney (SXSW) leveraging the unique platform to showcase its 2024 content schedule and amplifying the reach of the creativity festival.
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Golf Australia’s transformational leap forward unveiled
Golf Australia has undergone a rebrand and introduced a contemporary logo signifying the sport's progressive growth and inclusivity.
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Supercars turmoil as Ford, stars bail,– commercial takeover underway?
The Supercars Championship is in turmoil amid Ford pulling its non-racing expenditure on the series and the sport’s biggest stars signalling their intention to leave.
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Adelaide Festival bolsters SA's economy with $57.6m impact
Adelaide Festival 2023 accomplished an impressive economic impact of $57.6 million for the state up on last year's $51.8 million.
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Canada withdraws 2030 Comm Games interest, blames Victoria
Canada has halted its feasibility study into hosting the 2030 Commonwealth Games with the Government of Alberta blaming the Victorian state’s backflip on 2026 as the reason.
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Part 2: Making the most of the sponsorship bonanza around the FIFA Women’s World Cup
In the second part of this series, we asked RMIT University’s expert Dr Kevin Argus, senior lecturer - design thinking and marketing - to answer some of the questions on how sponsors can make the most from high-profile international competitions like the Women’s World Cup.
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