Panthers to welcome new major backer at month’s end
The 2024 NRL premiers Penrith Panthers are likely to announce a new major sponsor for next season before the end of the month.
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Supercars to carry road safety message at Bathurst
Supercars has strengthened its longstanding partnership with Transport for NSW that will amplify driving awareness in the lead up to the Bathurst 1000.
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Mariners sponsor expands deal to take front-of-shirt slot
The Central Coast Mariners have secured an updated deal with long-term backer DMC Conveyor Services. It now takes up the A-League female team’s front-of-shirt asset.
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State and Melbourne Victory invest in women's sport
In a recent push to advance women's sport in Australia, both the Victorian government and the Melbourne Victory A-League football club have announced separate funding initiatives.
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AirAsia's plan: a deep dive with its CEO
AirAsia's strategic partnership with reigning A-League champions Central Coast Mariners (CCM) aims to widen recognition of the brand to Australians, according to its CEO for its brand, Rudy Khaw.
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Challenger takes naming rights to PGA Tour
Investment manager Challenger has inked a three-year naming rights deal with the PGA Tour of Australasia marking its debut in sports sponsorship.
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Supercars announces two new backers
Car race series Supercars has sealed two partnerships ahead of upcoming events.
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Tyre maker renews with BBL
BKT, has solidified its commitment to the Big Bash League (BBL) by extending its partnership for a further three years.
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St Kilda signs Chinese car maker
The St Kilda AFL club has a new co-major sponsor in Chery Motors that will replace Pepper Money.
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Mobil re-signs with Melbourne United
Mobil Card will continue to partner Melbourne United for a third consecutive season.
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