Saints to promote mental fitness among John Holland workers
A new platinum sponsorship with John Holland will see the AFL’s St Kilda club open up its Danny Frawley Centre to the construction company’s staff members.
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Milwaukee Tool to use player to connect with Richmond fans
American tool manufacturer, Milwaukee Tool has signed a new deal with Richmond AFL’s men’s and women’s teams that will see it use a player who is also a qualified tradesman as a centre point of its campaign until the end of 2025.
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Making the most of the sponsorship bonanza around the FIFA Women’s World Cup: Part 1
With the FIFA Women’s World Cup well underway we thought it the right time to evaluate its impact on the sponsorship marketing sector. We asked RMIT’s University’s expert Dr Kevin Argus, senior lecturer, design thinking and marketing to answer some of the questions related to the sponsors and their engagement through the tournament.
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Cadbury’s ‘lucky scarf’ activation starts campaign for Wallabies Rugby World Cup
The Wallabies will have a tangible feeling of the nation being with them at next month’s Rugby World Cup with major sponsor Cadbury joining forces with agency Ogilvy to create what is claimed to be the world’s largest lucky charm scarf.
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Air Asia X adds another mass-participation sport sponsorship
Malaysian airline Air Asia X has added this month’s Sydney City2Surf event to its sponsorship portfolio after also backing last month’s Gold Coast Marathon.
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New non-alcoholic beer sponsor for Victorian football finals
Heaps Normal has signed on as the non-alcoholic beer partner for the Australian rules Victorian Amateur Football Association’s finals.
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Tightening financial climate threatens cryptocurrency deals
Crypto exchanges that are reeling from increased regulatory scrutiny are predicted to curtail their previous sponsorship expenditures in Australian sports.
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Perth Wildcats makes new ‘mate’ in telco sponsorship
The NBL’s Perth Wildcats have signed a two-year sponsorship with MATE which will allow the company to push into the WA market.
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AFLW signs extension with resources giant
The AFL has extended its partnership with BHP for a further three years continuing to boost the number of sponsors utilising AFLW as the centre point of diversity and inclusivity programs.
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Bathurst winner to make solo Porsche debut with SP Tools
Garth Tander has drawn backing from SP Tools to drive for Grove Racing at The Bend Motorsport Park in his first solo Porsche Carrera Cup outing.
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