Hawthorn signs V Energy as energy drink partner
Hawthorn Football Club has signed V Energy as its energy drink partner in a deal that will include social media integration, match-day signage and fan activations at AFL and AFLW games.
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Grand Pacific Entertainment & Advisory to support national rollout of the Anxiety Project
Grand Pacific Entertainment & Advisory advised on the launch of the Student Anxiety Summit and the subsequent national rollout of the Anxiety Project to Australian primary schools.
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Sea Eagles place New Age Veneers and Zantac on back-of-shorts
The Manly Warringah Sea Eagles have renewed New Age Veneers and Zantac that now both have back-of-shorts spots for the current NRL season.
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Adelaide United provides local awareness for Ebury over coming season
Ebury has signed with Adelaide United to have its branding on front of players’ shorts until the end of A-League Men’s 2026–27 season.
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Niterra stamps NTK on Collingwood coaches
The Collingwood Football Club has appointed Niterra as its AFL and VFL coaches’ partner for 2026.
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XXXX keeps head for Gold Coast Titans in five-year extension
The Gold Coast Titans have extended their XXXX deal to the end of the 2030 NRL and NRLW seasons.
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Gemba analysis finds clues to Formula 1 opportunities
Gemba has released new research outlining the scale of Formula 1’s global fanbase and commercial opportunities for both rights holders and brands across different levels of fan engagement.
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Roll’d sticks backing behind Hockey Australia
Hockey Australia (HA) has signed Roll’d that becomes quick service restaurant partner to the sport for three years.
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Midea using Asian Cup sponsorship to launch its appliances here
Midea is using its AFC Women’s Asian Cup sponsorship to boost brand recognition in Australia.
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Mitre 10 takes DIY direct to Geelong Cats fans
The Geelong Football Club has signed Mitre 10 to partner its AFL and AFLW teams.
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