Australian Professional Leagues (APL) has extended its international media, data and streaming rights partnership with IMG to bolster the international audience and commercial growth of A-League football.
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Free TV Australia has urged the Federal government to widen access to live sports but warns the need for a changed approach to take in digital viewing trends.
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The Arts Centre Melbourne (ACM) and the University of Melbourne (UM) have signed a partnership aimed covering the local Arts Precinct.
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Toyota Australia has renewed its agreement with the Australian Football League (AFL) solidifying the country’s largest sporting partnership for another four years.
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Brands that incorporate live music perks in loyalty programs experience a surge in customer allegiance according to new fan research by entertainment specialist Live Nation.
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Football Victoria (FV) has inked a deal with Cluey Learning which become its tutoring and education partner.
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RSM has signed with Queensland Ballet as a partner for the upcoming season.
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Brisbane Airport Corporation (BAC) will sponsor the Queensland Fire women's cricket team in a move aimed at strengthening its commitment to female sports in the state.
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Questions have been raised about the Australian government's recent decision to include future Matildas FIFA Women's World Cup matches in the anti-siphoning list.
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WA Cricket has inked a three-year deal with Healthway to focus on improving mental health and wellbeing across the cricket community.
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