UFC event punches $42.8 million into WA economy
The Ultimate Fighting Championship (UFC) event in Perth generated $42.8 million for Western Australia's economy, according to a recent economic impact study.
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Kookaburra secures naming rights for premier women’s and junior cricket in South Australia
Kookaburra has inked a multi-year deal to become the naming rights partner for both the women’s and junior competitions of the South Australian Cricket Association (SACA).
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Voltaren partners with NBL legends in new basketball league
GlaxoSmithKline-owned brand Voltaren has enlisted former NBL players Dave Andersen and Adam Gibson as ambassadors to lead the V-League, a unique basketball competition aimed at encouraging Australians to overcome exercise-related pain.
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AFL announces major executive reshuffle
The Australian Football League (AFL) has unveiled significant changes to its executive leadership, spearheaded by incoming CEO Andrew Dillon.
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Perth Glory announces two-year partnership with Goodlife Health Clubs
Perth Glory has signed a two-year deal with Goodlife Health Clubs, a leading health and fitness chain, with 96 nationwide locations and 270,000 members.
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Toyota Forklifts returns to sponsor Team 18 for key supercar events
Toyota Material Handling Australia (TMHA) has confirmed its commitment to motorsport by renewing its title sponsorship with Team 18.
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Attitudinal change provides opportunity for unprecedented growth for Paralympics Australia
An increased focus from sponsors and a shift in corporate values towards diversity and inclusion are positively affecting Paralympics Australia and its athletes, according to Annabelle Williams, a Paralympic gold medallist and advocate for the community.
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Collingwood AFLW secures Kangan Institute as premier partner
Collingwood has signed up the Kangan Institute for a two-year deal, with the education facility becoming a premier partner and the coaches’ partner for its AFLW squad.
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Melbourne United NBL launches website for corporate hospitality sales
Melbourne United has rolled out a dedicated website for corporate hospitality bookings, as part of a strategy to elevate the client experience in purchasing courtside seats and suites.
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