Boost for hockey as Seven agrees to broadcast top-tier matches live and free
In a groundbreaking move Hockey Australia signed a multi-year collaboration with the Seven Network to broadcast hockey free and live.
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Controversial sponsorships dominate 2023 State of Origin
Harmful product marketing has come under fire as recent analysis indicates that 25% of the 2023 State of Origin's sponsorships were from brands considered harmful.
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Surge in Middle Eastern airline sponsorships to continue: new report
Middle Eastern airlines, especially Emirates and Qatar continue to outdo other world carriers in sponsorship spending according to GlobalData.
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Supercars announces new behind-the-scenes series
The Supercars series has launched a new sponsor-backed content series to push up digital fan engagement.
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Top agency unveils a revamped market approach
M&C Saatchi Sport & Entertainment has announced a rebranding strategy, unveiling a new identity, a revamped market positioning and a redesigned website.
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NSW economy anticipates $21 million boost from Women's World Cup
The FIFA Women's World Cup is expected to contribute more than $21 million to the NSW visitor economy and 1.1 million tickets have already been sold.
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Triple Olympic gold medallist to be Wahl ambassador for new product launch
Wahl Australia has secured triple Olympic gold medallist Kaylee McKeown as a brand ambassador to help launch its new range of women’s grooming products.
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Boosted corporate returns linked to sponsoring women's elite sports
Sponsorship in women's elite sports is emerging as a factor in corporate competition according to a recent study.
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NZ Rugby partners SmartFrame for image content revenue
New Zealand Rugby (NZR) has struck a partnership with UK-based start-up SmartFrame Technologies to control ownership and distribution of its official images.
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CommBank amplifies commitment to women's football with campaign for World Cup
Commonwealth Bank has rolled out an integrated brand campaign that leverages its naming rights to the Matildas and is designed to further grow the sport.
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