Transfer of Creative Partnerships functions to Australia Council commences in July
The functions and funding of Creative Partnerships Australia will be transferred to the Australia Council for the Arts effective from 1 July.
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Panthers reconfigure OAK Plus sponsorship for 2024 season
The Penrith Panthers will start next season with a new front-of-jersey sponsor after the club finalised a yet-to-be-announced deal that will oust OAK Plus.
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SN Conference report: what makes a partnership with a purpose
When a brand considers taking on a sponsorship, there are plenty of options and one has been dubbed a partnership for purpose.
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SPORTbible Australia renews support for Parramatta Eels NRLW squad
The Parramatta Eels has secured a two-year renewal with SPORTbible Australia committing to the growth of women's rugby.
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Ford Dealer network steps up as major backer of the Opals
The Ford Dealer Network has struck a two-year partnership with the Australian national women’s basketball team and says it is the beginning of a substantial commitment to supporting the female code.
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Sweeping reforms recommended by gambling advertising inquiry
The parliamentary inquiry into gambling advertising has handed down its report with recommendations aimed at mitigating online gambling harm.
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SN Conference report: Ambassadorships are not a fast game
Gemba senior marketing consultant Branden Stobbs brought a couple of brand specialists in to talk about their personal experience of using ambassadors for delegates at the Sponsorship News Conference held earlier this month.
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Television industry defends gambling advertising in government inquiry
Free TV Australia has said that a ban on gambling ads could risk the sustainability of commercial broadcasting.
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Tech firm wants to boost female participation with expanded Women's World Cup deal
Globant has expanded its relationships with FIFA with a new deal covering the upcoming Women's World Cup.
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