Inside Hard Yakka's Meet the Legends series: selecting resilient talent
Hard Yakka has provided some insights into how it selects talent for its Meet the Legends content series, which recently featured Australia cricketer Scott Boland.
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SN Conference: inside activations that aim for maximum impact
Case studies of recent partnership experiences from the brand point of view were presented to delegates at the Sponsorship News Conference earlier this month giving an idea of activation options.
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Paralympics and University of Queensland strike pioneering partnership
The University of Queensland (UQ) has become a strategic partner of Paralympics Australia in a move that will see Brisbane become an important hub for paralympic sports.
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Water polo deal signals bright future for second tier sports
Water Polo Australia has locked in a five-year sponsorship with Ord Minnett with the deal extendable up to the Brisbane 2032 Olympic Games.
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Adelaide Fringe to focus on accessibility and more partnerships in the future
The Adelaide Fringe Festival made a substantial economic contribution to South Australia this year but will now further adjust its strategy for bigger future.
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SN Conference report: Preparing for sport’s golden decade
Events have conspired to bring a host of international sports spectaculars to Australia and NZ over the next decade culminating in the Olympics and Paralympics 2032 in Brisbane.
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Mooted Chelsea deal raises eyebrows amid gambling concerns
UK Premier League Chelsea FC’s potential sponsorship with Stake.com has drawn significant attention amid escalating scrutiny of gambling sponsorships across the world.
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Motorsport Australia seeking new CEO
Motorsport Australia will be seeking a new CEO following the resignation of Eugene Arocca from the role after 11 years.
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2023 Gold Coast Marathon will be powered by Chery
A new automotive sponsor has appeared in Australia and has been signed by Gold Coast Marathon to take the naming rights.
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SN Conference report: Keynote speaker tells the whole story
If you are going to change minds storytelling is the best method says Patrick Skene who was the keynote speaker at last week’s Sponsorship News Conference.
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