ASICS and Sydney Marathon ink six-year sponsorship deal, eyeing global recognition
ASICS has inked a six-year sponsorship agreement with Sydney Marathon boosting its status to the event’s footwear, apparel and presenting partner.
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SportWest secures three-year partnership with RSM Australia
Accounting specialists RSM Australia has entered into a strategic partnership with SportWest, with the three-year deal to leverage the sponsor’s experience in the non-profit and sports sector.
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RedZed renews with Hobart Hurricanes expanding southern clubs focus
RedZed has extended its principal partnership with the Hobart Hurricanes’ BBL team for two further years.
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Erebus and Grays Online team up for innovative sponsorship drive
Supercars outfit Erebus Motorsport is taking a unique approach to filling sponsorship vacancies through a joint campaign with existing partner Grays Online.
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Alistair Wilson takes helm as managing director of Imagination Melbourne
Imagination has announced the appointment of Alistair Wilson as managing director of its Melbourne office.
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AirAsia X returns to sponsorship with Gold Coast Marathon deal
AirAsia X has struck a three-year agreement with the Gold Coast Marathon to become the airline partner to the running event.
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Supercars champion urges teams and sponsors to boost activations
Supercar champion Jamie Whincup is urging more teams and sponsors to step up their game and enhance their activations after Supercheap Auto announced wildcard entries into three races this season.
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Hockey Australia boosts leadership with trio of executive appointments
Hockey Australia (HA) has strengthened its executive team with three appointments signalling its intention to accelerate growth in the sport.
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TAC and Melbourne Victory FC in eye-opening tunnel vision experiment
The Victorian government’s Transport Accident Commission (TAC) is using its sponsorship of the Melbourne Victory A-League club in a new campaign on the risks of distracted driving.
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