SafetyCulture partners with Penrite Racing for 2023
SafetyCulture has struck a sponsorship deal with Supercar’s Penrite Racing to expand its footprint in motorsport.
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Radical Cup Australia secures Workhorse as naming rights sponsor
Motorsport’s Radical Cup has been boosted with Workhorse taking naming rights to the series.
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Rumour that St George is preparing to end 45-year Dragons partnership
St George Bank is reportedly set to draw the curtain in its sponsorship of the St George Illawarra Dragons NRL club and end one of the code’s longest deals.
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GWM stuns with unique sand sculpture at Sydney Surf Pro
Great Wall Motors (GWM) has showcased a life-sized sand sculpture of one of its popular utes at the recent Sydney Surf Pro held in North Narrabeen and the activation gained plenty of attention.
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Partnerships for purpose on the agenda at Sponsorship News Conference
United for impact: Harnessing the power of partnerships for purpose in a changing world, will be the final session at the upcoming Sponsorship News Conference at Sydney’s Royal Randwick on June 14.
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Super Netball engages industry heavyweights in search for new franchisee
Super Netball has appointed seasoned sports executives David Gallop and Colin Smith in the search to replace the exiting Collingwood franchisee.
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Resilience and adaptation are key to post pandemic strategies
In the wake of Covid-19 major sponsors have had to grapple with ‘make-good’ strategies to compensate for the undelivered value of partnerships after event cancellations and other disruptions.
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Climate Council introduces code to eliminate fossil fuel sponsorships
The Climate Council has unveiled a voluntary code for use by sports clubs and arts institutions wishing to eliminate fossil fuel sponsorship on uniforms, in stadiums, and at events.
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Why is the sponsorship industry gathering in Sydney next month?
Below are our nine sessions and their speakers.
Full conference information and booking details are here:
Passion marketing for the modern world
Krystyna Frassetto – Managing Director – M&C Saatchi Sport & Entertainment
Luke Haynes – Strategy Director – M&C Saatchi Sport & Entertainment
The power of creativity in amplifying sponsorships
Mark Edney – Head of Sponsorship – Traffik
David Mardon – Executive Creative Director –– Traffik
Kim Dolengowski – Head of Strategy – Foundation
Meaghan Jeffery – Operating Partner, Marketing & Sales – Redwood North Investment Fund
Rising Stars: Angel City FC and its unique sponsorship model
Stephanie Rudnick – – Head of PR – – Angel City Football Club
Jess Smith – – Head of Revenue – – Angel City FC (joining via Zoom)
Mastering sponsorship valuation for mutual success
Liam Randell – Research Director of Sport – YouGov
Nick Stace – Senior Commercial Manager – Nielsen
Steve Whately – General Manager – Greenroom Digital
Andrew Clarke – Founder – Super-Sub
Crafting Connections: The art of storytelling in sponsorship
Patrick Skene – Chief Creative Officer – CulturePulse
Unlocking the secrets behind global sports event partnerships
Melissa King – Former CEO – FIBA Women’s Basketball World Cup 2022
Michael Bushell – Group Managing Director – Sports Marketing and Management
Damien Moston – Managing Director – SPORTFIVE
Matt Connell – Managing Director – MKTG
Krystyna Frassetto – managing director – M&C Saatchi Sport & Entertainment
Showcasing exceptional sponsorship activations for maximum impact
James Neale – Founder and CEO – Activation Union
Patrick Millington Buck – Senior Marketing Manager – Virgin Australia
Dwayne Thompson – On Premise Consumer Marketing Manager – Red Bull Australia
Championing your brand: Unlocking the power of athlete ambassadors
Helen Reiher – Media, Advertising and Sponsorship Manager – Sanitarium
Dan Lacaze – Senior Director of Sponsorship & Channel Marketing – Optus
Branden Stobbs – Senior Marketing Consultant – Gemba
Ellie Cole – Australian Paralympian
Harnessing the power of partnerships for purpose in a changing world
Carmen Mullenger – National Events & Community Fundraising Manager – Breast Cancer Network Australia
Jodi Murray Freedman – Director of Marketing – Bakers Delight
Rachel Friend – GM Marketing & Sales, NSW & ACT – Red Energy
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Mitsubishi Motors returns to the NBL after 23-year hiatus
Mitsubishi Motors has reprised its support for Australian basketball by inking a major deal with the National Basketball League (NBL) after a 23-years absence.
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