Sportfive's partnership program for Australian Olympics Committee makes record
The Australian Olympics Committee (AOC) has made its best commercial partnership program so far reaching $71 million ahead of the Paris 2024 Olympics.
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Victoria University and Western Bulldogs strengthen long-standing partnership by five-years
Victoria University (VU) and the AFL’s Western Bulldogs have extended their partnership for five years in a deal that will bolster the club’s AFLW team and includes naming rights to the soon-to-be refurbished high-performance centre at Whitten Oval.
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Moo Brew and Surfing Tasmania form partnership to promote local themes
Moo Brew has struck a deal with Surfing Tasmania that will see the craft brewery support a new surfing initiative and become a preferred venue for the sport’s state award night.
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Imagination strengthens leadership with appointment of Justine Carr
The Imagination design agency has bolstered its local senior management team with the appointment of Justine Carr as its new head of growth.
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Glenn Maxwell launches web3 fan engagement platform CatchMax
Australian cricketer Glenn Maxwell has entered the world of web3 with and online fan engagement platform called CatchMax.
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Australia's sportstech sector matches fintech in value, now worth $4.25 billion
The sportstech sector is valued at $4.25 billion and that equals the long-established fintech sector, according to the latest Sports Innovation Report released by the Australian Sports Technologies Network (ASTN).
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TEG expands sports portfolio with acquisition of Left Field and Rugby Live
TEG has bolstered its global sports portfolio with the acquisition of two prominent sports businesses, Left Field and Rugby Live.
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Victorian budget to boost creative industries with more funding
The Victorian government's budget for 2023/24 announced this month lays out initiatives aimed at recovery and enhancement for the live music industry, digital games, visual effects, and other creative sectors.
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Wests Tigers sponsor chooses community enrichment over company promotion
ARD has chosen to redirect its Wests Tigers NRL club sponsorship towards local school Mater Dei that empowers students with mild-to-moderate intellectual disabilities.
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