MKTG's FanSpeed report sheds light on cricket fan behaviour
Cricket fans' spending habits seem to be the least impacted by prevailing economic conditions, according to the latest FanSpeed report from sports marketing agency MKTG.
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Marvel Stadium debuts Amazon's Just Walk Out technology
Marvel Stadium is set to pioneer Amazon's Just Walk Out system to become the first venue in the southern hemisphere to adopt the payment innovation.
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Cadbury introduces Caramilk Wallaby to enhance rugby deal
In a strategic blend of sponsorship and product launch, Cadbury Australia has announced the introduction of a new confectionary, the Caramilk Wallaby.
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Hotels shift strategy to promote rewards programs amidst post-pandemic competition
A new trend in sponsorship strategy is apparent in the hotel industry as more move to leverage their rewards programs through sponsorships.
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SureVision partners with Basketball Australia for FIBA Women's Asia Cup
In a move poised to significantly enhance the viewer experience at the 2023 FIBA Women's Asia Cup, SureVision has partnered with Basketball Australia (BA) for the event.
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Victorian Amateur Football Association, CMSport and Proud2Play announce 'Breaking Barriers' partnership
In a first of its kind initiative, the Victorian Amateur Football Association (VAFA) is teaming up with CMSport and Proud2Play to launch 'Breaking Barriers' to foster inclusion in football, particularly for LGBTIQ+, first nations and multicultural communities.
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Sydney Kings eye major sponsor despite unexpected delay
Despite back-to-back championship wins and consistent sell-out crowds the Sydney Kings are yet to secure a front-of-shirt sponsor but that will soon says Paul Smith.
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Tasmania JackJumpers hailed as a blueprint for future NBL expansion
The National Basketball League (NBL) has praised the Tasmania JackJumpers' entry into the competition as a "masterclass" in league expansion for potential future teams.
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VAILO will light up Adelaide 500 with renamed sponsorship
In a strategic move linked to its international expansion, South Australia-based VALO has renamed to VAILO as it takes up the naming rights for the Adelaide 500 Supercars Championship.
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NRMA Parks and Resorts partners World Surf League for Sydney Pro
The World Surf League (WSL) has announced a strategic partnership with NRMA Parks and Resorts in the lead-up to the Sydney Surf Pro.
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