AFL partners pledge millions in media exposure for Sir Doug Nicholls round
In a ground-breaking move, four key AFL partners have surrendered their grass signage rights for the next two rounds of the season.
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SXSW festival announces first partnerships and promises to showcase global brands
The Sydney edition of the South by Southwest (SXSW) festival to take place in October has begun to reveal brand partners signed to support to the tech event.
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Bulldogs welcome Thrifty Car Rental as vehicle hire partner
The Canterbury-Bankstown Bulldogs have signed a new partnership with Thrifty to further expand the company’s sponsorship portfolio and it becomes the NRL club’s car hire partner for 2023.
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RAA steps up as Adelaide United's finals partner gaining presence on the jersey
The Royal Automobile Association (RAA) has expanded its sponsorship of Adelaide United and will receive branding on the back of the A-leagues team’s jersey for the rest of the finals series.
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South Sydney Rabbitohs and Young Henrys brew up custom craft beer
As the trend for football clubs to partner craft beer makers continues in Australia, the South Sydney NRL club and Young Henrys are adding froth to their existing deal with the release of a limited-edition beer.
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Hobart Hurricanes and Wilson Security extend partnership into next season
The Hobart Hurricanes BBL outfit has renewed Wilson Security as a key sponsor which will continue to partner of the men’s and women’s squads for another season.
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Sydney Roosters and GSA Insurance Brokers extend partnership out to fifteen-years
The NRL’s Sydney Roosters have confirmed that GSA Insurance Brokers will extend its partnership through to the end of 2027.
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SPORTFIVE goes for growth in Asia-Pacific presence with appointment of Seamus O’Brien as president, APAC
In an ambitious move to further expand its reach in the Asia-Pacific region, global sports marketing agency SPORTFIVE has announced the appointment of Seamus O’Brien as its president in the region.
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Unilever steps in to sponsor the FIFA Women’s World Cup after controversial Visit Saudi discussion
In a significant shift away from controversial sponsorships, FIFA has signed with Unilever's personal care brands Rexona, Dove, Lifebuoy and Lux for the FIFA Women’s World Cup 2023.
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North Melbourne AFL champions responsible gambling with new initiative
As part of its partnership with the Victoria Responsible Gambling Foundation, the North Melbourne AFL club has launched a new plan to advocate responsible gambling habits.
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