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Unlock the future of sponsorship: Unveiling the full program for the upcoming Sponsorship News Conference!

Get ready to embark on an exhilarating journey into the world of sponsorship, as we unveil game-changing strategies, insider perspectives, and unparalleled networking opportunities at our highly anticipated Sponsorship News Conference.

Unveiling M&C Saatchi Sport & Entertainment’s Passion Pulse 2023 report and its implications for your brand

This cutting-edge research tool, developed by the leading passion marketing agency M&C Saatchi Sport and Entertainment, seeks to uncover the 'secret' passions of consumers, providing a deeper level of insight that fuels ideas and unlocks greater efficiency and effectiveness in marketing strategies.

The session will be led by Krystyna Frassetto, managing director of M&C Saatchi Sport & Entertainment, and Luke Haynes, its strategy director. They will delve into the Passion Pulse’s unique approach of creating a bespoke passion mix based on a brand's customer set, which is designed to help marketers discover untapped avenues for meaningful connections with their customers.

The findings revealed by the Passion Pulse promise to be a game-changer, presenting new opportunities for brands in a competitive market environment.

Be prepared for revelations on Australians' enthusiasm about the return of live events, the importance of fostering knowledge and community connection, and providing better access to content related to their passions.

Drawing from their vast experience spanning sixteen years across six global offices, the Sport & Entertainment team will share invaluable insights into connecting brands to audiences through what people truly love.

This session is an absolute must-attend for anyone aiming to take their brand and customer engagement to the next level. Don't miss out on this unique opportunity to tap into the power of passion marketing.

Sponsorship Synergy: Unlocking the secrets behind global sporting event partnerships

The lasting impact of global events bound for our shores in the next few years will be explored in a compelling session featuring experts from the Commonwealth and Olympic Games, as well as the women's basketball World Cup.

Damien Moston from Sportfive and Michael Bushell from Sports Marketing and Management, will share their expertise in organising major sporting events, while Melissa King will offer insights from her experience as the CEO of the recent FIBA Women's World Cup. Also joining the conversation will be Krystyna Frassetto, managing director of M&C Saatchi Sport & Entertainment, who will provide a snapshot of the agency's work with the Australian Olympic movement.

Don't miss this engaging session that promises to shed light on the enduring legacy of these major sports events and their impact on the future.

Rising Stars: Unveiling the story of Angel City FC, America’s new soccer sensation

Join us for an exclusive session featuring two pivotal figures in the development of Angel City FC, a ground-breaking new US women's soccer team backed by a dazzling array of celebrity owners.

Stephanie Rudnick, based in Australia, will conduct a live Zoom interview with her Angel City colleague, head of revenue, Jess Smith. The conversation will take delegates the behind-the-scenes to see how the team's innovative sponsorship model was developed, providing valuable insights and fresh perspectives on partnerships in the sports world.

Don't miss this unique opportunity to learn from the minds behind Angel City FC and discover the strategies that have shaped the team's meteoric rise in women's soccer.

While Stephanie is lending her voice to many events over the coming months, our session promises an in-depth exploration of Angel City FC's unique sponsorship strategy. Don't miss this opportunity for a comprehensive understanding of this exceptional model that the club has embraced.

Unlocking Value: Mastering sponsorship valuation for mutual success

Dive into the fascinating world of sponsorship valuation in this session, where leading experts will share their knowledge and highlight the importance of this growing discipline.

Liam Randell from YouGov and Nick Stance from Nielsen will share their expertise in sponsorship valuations, showcasing how this can the impact partnerships. Additionally, Steve Whately from Greenroom Digital will provide a unique perspective on how to evaluate digital sponsorships.

Don't miss this opportunity to enhance your understanding of sponsorship valuation and unlock the potential for mutually beneficial collaborations in the sports and entertainment sector.

Crafting Connections: The art of storytelling in sponsorship for lasting impact and engagement

This will be an inspiring presentation led by Patrick Skene, the chief creative officer of Cultural Pulse, a leading multicultural marketing, content, and engagement agency. Patrick, a pioneer in multicultural participation and audience engagement programs, will offer his unique insights on creating multilingual brand stories for campaigns, drawing on his rich experience of more than 15 years.

With a resume boasting successful collaborations on more than 20 major events, including the AFC Asian Cup 2015, Rugby League World Cup 2017, Commonwealth Games 2018, and the FIFA Women's World Cup 2023, Patrick's expertise lies in creating powerful narratives that connect diverse audiences. Expect to learn about the art of storytelling in sponsorship and how it can foster lasting impact and engagement, leading to enhanced brand recognition and customer loyalty.

In addition to his professional accolades, Patrick is also an accomplished author and storyteller, with his recent book 'The Big O, The Life & Times of Olsen Filipaina‘, exploring rugby league's Pacific Revolution, going into reprint. His thought-provoking stories on the intersection of sport, history, and culture have been published by top-tier outlets like The Guardian Australia, The Age, the Sydney Morning Herald, and the Financial Review. Join us in this enlightening session to tap into the power of storytelling in sponsorship, straight from one of the industry's leading voices.

Powering Partnerships: Showcasing exceptional sponsorship activations for maximum impact

This illuminating discussion will be led by James Neale, the founder of the renowned activations agency, Traffik, and the new venture, Activation Union. James, with a robust track record of launching successful experiential campaigns, will share his insights into how activations can power partnerships and create maximum impact.

Neale, boasting a stellar career that spans from media planning and buying in the UK to establishing Australia's first experiential-based agency, Traffik, has been a trailblazer in the sponsorship and event scene. With an impressive client roster that includes heavyweights such as Diageo, Holden, P&G, Nickelodeon, and Ikea, James brings unmatched industry knowledge and experience to the table. Having been part of the Clemenger Group board from 2014 to 2022, his insights will be particularly valuable for those seeking to elevate their brand through innovative and impactful activations.

Joining James is Patrick Millington Buck, senior marketing manager at Virgin Australia. Patrick, with over 10 years of experience driving growth for some of the world's most iconic brands, will share some of Virgin Australia's most spectacular sponsorship activations. A firm believer in the power of data-led insights, creativity, and out-of-the-box thinking, Patrick has managed to deliver campaigns with tangible business results time and again. His transition from working for top global advertising and media agencies to leading sponsorships at Virgin Australia equips him with a unique perspective that is sure to enrich this session.

The duo will be joined by another industry leader from a major brand, who will also share a case study on their activations.

Don't miss this session to gain a deeper understanding of how to showcase exceptional sponsorship activations for maximum impact!

Championing your brand: Unlocking the power of athlete ambassadors

The discussion panel will be moderated by Branden Stobbs, senior marketing consultant from Gemba, and will provide valuable insights on leveraging big names to boost your brand.

Our panellists are all experts in the field and will show how to create successful athlete ambassador programs.

Dan Lacaze, senior director of sponsorship and channel marketing for Optus, will discuss the importance of athlete ambassadors for the business. The telco has a robust group signed up and tell all on identifying and nurturing the relationships.

We are also excited to have Australia Paralympian and Optus ambassador, Ellie Cole to speak about the responsibilities who take on this role. This will include how ambassadors can use the platform to promote brands but also maintaining authenticity and staying true to their own beliefs.

Finally, Helen Reiher, sponsorship manager at Sanitarium will share the company’s experience with athlete ambassadors. It has had a number in that role for some years, and attributes significant marketing program successes as a result.

Innovating partnerships: The power of creativity in amplifying sponsorships

This insightful session will delve deep into the impact of creativity in the realm of successful sponsorships.

The session will be brought to life by a distinguished panel of speakers, each bringing a wealth of industry experience and unique perspective.

David Mardon, the executive creative director at Traffik, will share his expertise in generating unorthodox solutions that have been recognised at prestigious platforms like Cannes, Spikes, and the Effies. His mantra that 'Great Work, Works' has been proven time and again through his work with brands like Airbnb, Cadbury, Microsoft, and Virgin Australia, to name a few.

Joining him will be Meaghan Jefferey, an operating partner at Redwood North Investment Fund, whose diverse background includes impressive stints as the former head of sports marketing at Red Bull and brand activation director at Adidas.

Further enriching the conversation will be Kim Dolengowski, head of strategy at Foundation, part of Omnicom Media Group. With more than nine years of experience working with leading brands like Coca Cola, Diageo, and Mercedes Benz, Kim has a demonstrated history of connecting brands to people through creatively charged media and communications planning.

The session will be skilfully moderated by Mark Edney, head of sponsorship at Traffik. Mark brings to the table a wealth of experience in strategic sponsorship advice and a deep understanding of how to build brands, impact human behaviour, and drive actions through effective sponsorship.

Together, these industry leaders will explore the essential components necessary for producing distinctive and memorable creativity in sponsorships.

Attendees will gain a deeper understanding of the creative process and how these elements can be effectively used to drive powerful brand outcomes.

The session promises to provide attendees with actionable insights and tools to enhance their sponsorship strategies and brand impact, making it a must-attend event for anyone involved in sponsorship or looking to leverage creative strategies in their brand development.

Secure your spot today! Visit www.snconferences.com.au/Sydney2023 for details.

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Championing your brand: unlocking the power of athlete ambassadors

Join us on June 14 at Sydney’s Royal Randwick Racecourse for an informative session entitled Championing your brand: unlocking the power of athlete ambassadors.

The discussion panel will be moderated by Branden Stobbs, senior marketing consultant from Gemba, and will provide valuable insights on leveraging big names to boost your brand.

Our panellists are all experts in the field and will show how to create successful athlete ambassador programs.

Dan Lacaze, senior director of sponsorship and channel marketing for Optus, will discuss the importance of athlete ambassadors for the business. The telco has a robust group signed up and tell all on identifying and nurturing the relationships.

We are also excited to have Australia Paralympian and Optus ambassador, Ellie Cole to speak about the responsibilities who take on this role. This will include how ambassadors can use the platform to promote brands but also maintaining authenticity and staying true to their own beliefs.

Finally, Helen Reiher, sponsorship manager at Sanitarium will share the company’s experience with athlete ambassadors. It has had a number in that role for some years, and attributes significant marketing program successes as a result.

Don't miss out on this valuable opportunity to learn from the experts. Join us on June 14 at Royal Randwick Racecourse for Championing your brand: unlocking the power of athlete ambassadors, a must-attend session for those looking to take their brand to the next level.

Booking details are on the website www.snconferences.com.au/Sydney2023 

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