More latest news - page 352

Accor forges strategic partnership with Opera Australia

Major hotel operator Accor has become a gold partner of Opera Australia (OA) in a landmark move deliberately aimed at bolstering the arts sector.

Kia fuels interstate football rivalry between SA and WA

Automotive giant Kia is driving the rivalry between the South Australian National Football League (SANFL) and the West Australian Football League (WAFL) to new heights by taking the naming rights to the interstate clash.

Championing your brand: unlocking the power of athlete ambassadors

Join us on June 14 at Sydney’s Royal Randwick Racecourse for an informative session entitled Championing your brand: unlocking the power of athlete ambassadors.

The discussion panel will be moderated by Branden Stobbs, senior marketing consultant from Gemba, and will provide valuable insights on leveraging big names to boost your brand.

Our panellists are all experts in the field and will show how to create successful athlete ambassador programs.

Dan Lacaze, senior director of sponsorship and channel marketing for Optus, will discuss the importance of athlete ambassadors for the business. The telco has a robust group signed up and tell all on identifying and nurturing the relationships.

We are also excited to have Australia Paralympian and Optus ambassador, Ellie Cole to speak about the responsibilities who take on this role. This will include how ambassadors can use the platform to promote brands but also maintaining authenticity and staying true to their own beliefs.

Finally, Helen Reiher, sponsorship manager at Sanitarium will share the company’s experience with athlete ambassadors. It has had a number in that role for some years, and attributes significant marketing program successes as a result.

Don't miss out on this valuable opportunity to learn from the experts. Join us on June 14 at Royal Randwick Racecourse for Championing your brand: unlocking the power of athlete ambassadors, a must-attend session for those looking to take their brand to the next level.

Booking details are on the website www.snconferences.com.au/Sydney2023 

Budget announces $39.8 million investment in sport and fitness

The federal government has unveiled new financial commitments in its budget to bolster major sporting events, related diplomacy, codes and physical activity.

BLK signs apparel licence deal with Touch Football Australia

In a significant step for custom performance wear in Australia BLK has signed a three-year license with Touch Football Australia (TFA) to see it join an exclusive group of ten apparel suppliers.

NRI eyes regional expansion through Bangarra deal

Global IT consulting firm NRI has announced a three-year strategic partnership with the Bangarra Dance Theatre designed to amplify First Nations' narratives on national and regional stages.

Global demand for live events fuels Live Nation's record results

Live Nation has released its financial results for the quarter ended March 31 2023 highlighting what it says is the unprecedented demand for live events across the globe.

KEEPUP partners with Kanga Cup, boosting profile of youth tournament

Australian Professional Leagues' (APL) premier digital platform KEEPUP will be the new naming rights partner for international youth football tournament, the Kanga Cup.

Dolphins and Tamboran Resources partner for rugby league in the Top End

Dolphins sponsor Tamboran Resources has backed a new club initiative that will send players to the North Territory to promote rugby league in remote and indigenous communities.

Lotus Living joins Melbourne Storm's partnership roster

Lotus Living has signed a partnership with the NRL’s Melbourne Storm for the remainder of this season.