The Fremantle Dockers and Asahi Beverages’ Pirate Life beer have joined forces to create Purple Hazy, a pale ale brewed to promote the club's annual game of the same name.
Rugby Australia has reported a significant financial rebound achieving a surplus of $8.2 million for 2022 after a $27.1 million deficit just two years ago.
CSM Sport & Entertainment has been appointed by Rugby Australia and The British & Irish Lions as the exclusive agency handling sponsorship for the upcoming Australian tour.
Mizuno and Netball Queensland (NQ) have extended their long-standing partnership for an additional two years, taking their collaboration through to the end of 2024.
The Great Barrier Reef Foundation has struck a deal with mobile phone game developer Sankari Studios that it hopes will generate $1.5 million to restore critical habitats on the reef.
Sydney-based telco start-up Mate has renewed its sponsorship of the Melbourne Victory and will continue to back its women’s program for another season.
Supercars has announced the renewal of its 26-year partnership with Pirtek, which will continue as the fuel control and air-hose supplier to the championship for the next two seasons.