Arnott's Shapes up as last-minute partner of NRL Magic Round
Arnott's Shapes brand has agreed to sponsor the National Rugby League (NRL) Magic Round just in time for tonight's kick-off.
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Women's sports sponsorships gains value but visibility remains challenging
Women's sports have made progress towards equality in recent years, but there is still much to be done on visibility and sponsorship value, according to Anneliese Raftis.
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Seiko joins as partner for the A-League finals series
Australian Professional Leagues (APL) has announced a strategic partnership with watchmaker Seiko for the A-League men's finals series.
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Liqui Moly in multi-year partnership with Supercars
In a significant win for Supercars, it has struck a new three-year partnership with Liqui Moly.
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Gemba's sees long-running efforts contribute to new Tasmanian team
The AFL has announced that it will expand the league with a new team based in Tasmania – the last time this happened was in 2011.
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North Melbourne discusses future in Tasmania amid AFL expansion
North Melbourne AFL club president Dr Sonja Hood recently addressed members and fans in a letter discussing the impact of the AFL's decision to establish a 19th team in Tasmania.
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APM Employment Services extends partnership with SANFL Inclusive League
The South Australian National Football League (SANFL) has announced that APM Employment Services will retain the naming rights to its Inclusive League.
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Palo Alto Networks expands partnership with Essendon across five programs
The AFL’s Essendon Football Club has renewed and expanded its partnership with Palo Alto Networks after a successful year backing its inaugural AFLW squad.
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Experts on why Australia must go beyond the EPL's ‘flawed’ gambling ad ban
Three leading public health experts from Deakin University believe the decision by the English Premier League (EPL) to ban front-of-shirt gambling advertisements is flawed. They say there is a need for stronger measures here to halt the normalisation of gambling in sports.
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