Collingwood completes senior management reshuffle with new CEO and CCO
Experienced sports marketer and former AFL player Craig Kelly has become the new CEO of the Collingwood AFL club.
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Swans renew support for popular government gambling initiatives
The Sydney Swans AFL club has renewed its partnership with the NSW government and will continue to take part in the GambleAware and Reclaim the Game initiatives.
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Cummins denies involvement in sponsor’s exit as mainstream media accuracy questioned
Australia cricket captain Pat Cummins has told media he was not involved in Cricket Australia major partner Alinta Energy’s decision to end its support.
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Adelaide Fringe Festival picks up Virgin Australia sponsorship
Virgin Australia has expanded its sponsorship program by signing a major deal with the Adelaide Fringe Festival.
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Dick Johnson Racing signs new technology partner
Communication specialist Pivotel has become a partner of Supercars team Dick Johnson Racing (DJR).
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Dulux delivers a sponsorship masterclass via SLSA partnership
Utility and relevance are core to the success of paint brand Dulux’s sponsorship of Surf Life Saving Australia according to specialist consultant Adam Hodge.
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Rabbitohs’ busy start to sponsorship year with new signing
The South Sydney Rabbitohs NRL club has secured VSP Security Wholesale as its training apparel partner.
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Two Circle enters Australian market through Codeware acquisition
UK-based sports marketing agency Two Circle has set up shop in Australia through the acquisition of digital technology company Codeware from Melbourne.
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Club social media posts and engagements near pre-pandemic levels: Shunt
The social media outputs of major sporting clubs are back to pre-pandemic levels according to new research by media analysist Shunt.
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