Asahi Lifestyle Beverages has struck a major deal with ASM Global that sees it receive exclusive pourage rights for non-alcoholic drinks at nine sites managed by the venue operator.
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Live entertainment and ticketing company TEG has acquired a major stake in Australian experience marketplace FAN+.
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Events Management Queensland will be seeking a new CEO following the resignation of its long-serving head, Cameron Hart.
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The Australian-run FIM World Supercross Championship has bolstered its search for global sponsors with the appointment of international agencies Dentsu Sports Europe/Asia and TGI Sport.
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Budget Direct was attracted to NRL newcomers the Dolphins because club has a similar heritage and will be a challenger brand according to chief of growth Jonathan Kerr.
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Vehicle accident replacement company Carbiz has renewed and expanded its sponsorship of the A-League’s Sydney FC.
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Sports marketing agency CSM Sport & Entertainment has appointed experienced sports marketer Luke Mathews as head of sales in Australia.
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Insurer Budget Direct has renewed its major sponsorship of the Perth Scorchers and according to chief of growth Jonathan Kerr it has worked because of the company’s unique approach.
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The addition of Nick Kyrgios to the ownership group of the South East Melbourne Phoenix NBL club will attract more sponsors according to commercial manager, Ryan Tragardh.
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Hockey Australia is in a much-improved commercial position as the men’s team begins its FIH World Cup campaign in India tonight according to CEO David Pryles.
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