The Australian Olympic Committee (AOC) has extended its agreement with M&C Saatchi Sport & Entertainment for the agency which will retain its creative remit for a further three years.
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Lifestyle and work apparel designer Ringers Western has joined the Hawthorn AFL club as a key partner.
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The Supercars announced a bevy of new and renewed sponsorships during last weekend’s opening round in Newcastle.
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Popular men’s clothing and lifestyle brand Tradie has renewed its sponsorship of the AFL’ s Essendon football club.
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The Brisbane Broncos have signed McDonalds for a further five years to see the fast-food chain backing community programs.
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Wise Employment has renewed its sponsorship of the Sunshine Coast Lightning following a successful year supporting the Super Netball franchise.
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Lowes Menswear has signed its first major sport sponsorship for some time in a new deal with Tickford Racing on the eve of the Supercars season.
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Consumer electronics giant Panasonic has made a return to top-flight sports sponsorships through a last-minute deal with the Supercars series which opens this weekend in Newcastle.
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Suzuki has renewed its sponsorship of the NSW Swifts after a successful first-year arrangement with the Super Netball franchise.
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The Lottery Office has become a major partner of Venues NSW, the state government-owned manager of Allianz Stadium and the Sydney Cricket Ground.
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