A new study by the European Sponsorship Association says rights holders should do more to protect themselves from partnerships that can damage their reputations and finances.
Read more
A second professional wrestling tournament has been announced this week and promoter Cam Vale says it will interest sponsors keen to target major regional cities.
Read more
Health and wellness company Zea has become a major partner of the semi-professional basketball league NBL1.
Read more
The Carlton AFL club has launched a unique commercial program that will see past players become available to sponsors.
Read more
Craft brewer Young Henrys has become a partner of Sydney’s upcoming South by SouthWest Festival (SXSW).
Read more
Esport specialist SquadFalse9 (SF9) has partnered Western United to help expand the A-League team’s digital footprint and recruit players to represent it in the 2023 E-League season.
Read more
Skyy Vodka has made a comeback to top-flight sports sponsorship through a new multifaceted deal with the Australian SailGP team.
Read more
Fast food restaurant chain KFC has renewed its Cricket Australia sponsorship for a further three seasons taking the brand’s relationship with the sport into its third decade.
Read more
The Sydney Roosters NRL club has renewed its partnership with business services provider MyHR.
Read more
The GWS Giants AFL club has renewed its partnership with the ACT government and will continue to play matches in the capital city until at least 2032.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.