M+C Saatchi has restructured its sport and entertainment offering in Australia to what it describes as an “integrated model” for services covering sponsorships, PR and social media influence rather than operating as a standalone unit.
Read more
Rifle Agency has acquired SHOUT Collective to expand its sports marketing and media offering into podcasting.
Read more
The AFL has extended its Colgate-Palmolive sponsorship to take on naming rights to the Brownlow Medal ceremony’s red carpet.
Read more
Rugby Australia (RA) has reported a $70.6 million operating surplus for 2025.
Read more
Netball Australia CEO Stacey West has announced she will step down as the ruling body prepares for its next phase.
Read more
The NRL’s Sydney Roosters have signed with Invictus Australia to support veterans on matchdays and through community programs.
Read more
The NRL’s Newcastle Knights and Coca Cola will deliver a halftime concert featuring local country music singer Morgan Evans at the Anzac Round match against the Penrith Panthers at McDonald Jones Stadium.
Read more
Netflix has appointed Adam Hodge to its brand partnerships team covering Australia and New Zealand following his departure from the NRL’s St George Illawarra Dragons.
Read more
Nine Entertainment and the National Basketball League (NBL) have signed a deal to bring weekly free-to-air coverage from the 2026/27 season.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.