Fremantle Dockers unpack revenue growth through sponsorship in FY25 result
The AFL’s Fremantle Football Club reported revenue of $83.62m for FY25 and credits rising sponsorship to deliver a profit of $2.53m.
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Jellis Craig shifts from advertising to a Vixens, Netball Victoria partnership to engage communities
Jellis Craig has signed a multi-year partnership with netball’s Melbourne Vixens, with CEO, Andrew McCann telling Sponsorship News the real estate group entered the sports sector in a move away from traditional advertising in order to build stronger community connections in Victoria.
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Craig Tiley to leave Tennis Australia for USTA CEO role
Tennis Australia CEO, Craig Tiley, will depart the organisation after accepting the CEO position with the United States Tennis Association, bringing an end to a tenure that has spanned nearly two decades across multiple senior roles.
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Shannons gets new livery on Supercars safety Subarus
Supercars has announced that Shannons Insurance has taken naming rights to its new safety car fleet as Subaru has expanded its agreement to now supply all the on-track official vehicles until next year.
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Pringles to chip in fan engagement goals at Auckland FC
Pringles will activate on matchdays through its new Auckland FC deal to engage fans.
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Adelaide 36ers, Foodland reaffirm community commitments
The Adelaide 36ers basketball team has extended its Foodland deal to the end of the NBL28 season.
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Nick Hockley steps into top BatFast role as its simulator technology targets global growth
BatFast has appointed Nick Hockley as global CEO as it prepares to push into new international markets.
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Swans MUFG deal navigates B2B challenges
Sydney Swans have secured MUFG Pension & Market Services as a new Premier Partner aiming to lift brand awareness and strengthen trust in the Australian market, with the deal developed in collaboration with sport and entertainment marketing agency Banter.
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SUNS bask in PILLAR Performance contribution to nutrition and recovery
The Gold Coast SUNS have signed PILLAR Performance to provide nutrition and recovery products to the club’s AFL and AFLW players.
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Saints add OMF and AUCyber to commercial roster
St Kilda Football Club has signed Original Mattress & Furniture (OMF) and AUCyber as its latest sponsors ahead of the 2026 AFL season.
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