Bupa signs wide-ranging Paralympics Australia deal
After a few years on the sidelines health insurer Bupa has returned to top-flight sponsorship through a new deal with Paralympics Australia.
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Record sponsorships for Saint Kilda still sees 66% fall in profit
Amid a tumultuous season, St Kilda Football Club has declared a record year for sponsorship revenue, with $10.6 million being generated in 2022 – $2.1 million up on 2021 and adding $600,000 to overall profit.
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Swans form partnership with Sydney Kings and Flames
The Sydney Swans AFL club has formed an unusual partnership with Hoops Capital, the sports business that owns the Sydney Kings NBL and Sydney Flames WNBL clubs.
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LG and the Sydney Dance Company revive the flash mob
Sydney Dance Company and new sponsor LG Electronics have organised a flash mob to celebrate the renewal of their partnership.
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Socceroos and Matildas launch TikTok accounts
The women’s and men’s national football teams, the Matildas and Socceroos have launched TikTok accounts following a deal between Football Australia and the Chinese-owned, short-format social media platform.
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Magpies post a $7.8 million profit turnaround in 2022
The Collingwood AFL club has seen an incredible bounce back for the financial year after unrestricted crowds were welcomed back at games. It posted a net profit of $7.1 million, coming from a $693,000 loss in 2021.
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Continuing Bundaberg fixture sees Bulldogs retain gin partner
The Bulldogs NRL club has renewed Bundaberg-based distiller Kalki Moon as its gin partner.
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Raiders sign local consultancy as inaugural NRLW major sponsor
Canberra-based management advisors Parbery Consulting has become the major sponsor of the Canberra Raiders NRLW squad.
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Melbourne Renegades sign TCL and launch new in-stadium family activation zone
Big Bash League franchise, the Melbourne Renegades has announced a new, two-year sponsorship with technology manufacturer TCL while its five Marvel Stadium games this year will feature a new, family-focused activation, the Gades Arcade.
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Footlocker expands Basketball Australia deal to include scholarship fund
Retailer Footlocker has enhanced its recently inked sponsorship of Basketball Australia (BA) by forming a partnership with the Sports Excellence Scholarship Fund (SESF).
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