Procter & Gamble-owned vitamins brand Voost has appointed Adelaide United’s Josh Cavallo as a brand ambassador leveraginge its Sydney WorldPride and Mardi Gras deal.
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The Melbourne Storm has struck a new partnership with the City of Casey which it hopes will boost membership in the south-east of Melbourne.
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Despite a lacklustre 2022/23 on-field season, the Brisbane Roar A-League club is confident it will renew key sponsors when the deals expire at the end of the season.
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Perth brewer of kombucha and water kefir products Kommunity Brew has formed a partnership with Ocean Heroes in a deal including product sampling and provision of volunteers.
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A public hearing took place last Friday as part of the federal government inquiry into online gaming as well as the advertising and promotion of gambling.
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Fast food chain KFC has made the first move of the year in its sponsorship clash with rival McDonalds, signing as a major backer of the St George Illawarra NRL club.
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In 2022, the North Queensland Cowboys NRL club had a less financially rewarding year despite announcing a consolidated profit of just over $5 million for the period ending October 31.
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Kmart has become a partner of the Melbourne Fashion Festival (MFF) initiating two new features at the event.
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The Parramatta Eels have a new gambling partner with recent online sports betting startup betM signing with the NRL club.
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South Australian-based Valo has partnered the GWS Giants and takes naming rights sponsor to the AFL club’s training and community centre at Sydney Olympic Park.
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