Hino Australia expands its motorsport sponsorship program
Heavy-vehicle brand Hino has expanded its Supercars sponsorship to take naming rights to Team 18.
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Hyundai renews Carlton deal for five years, increases Blues AFLW spend
Hyundai has announced the renewal of its co-major sponsorship of the Carlton AFL club citing the professionalism of the club’s commercial team as a key to continuing the deal.
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Motorola renews and upgrades Penrith Panthers sponsorship
Mobile phone and communications company Motorola has extended its sponsorship of the Penrith Panthers NRL club.
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Long-time sponsor Body Science renews with Bulldogs
The Bulldogs NRL club has renewed its association with health supplements provider Body Science extending the partnership to over 20 years.
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Tabcorp signs North Queensland Cowboys deal and focuses on digital growth
Sports betting chain Tabcorp has become a sponsor of the North Queensland Cowboys and will receive branding on the front of the players’ jersey in the sternum position.
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Coates makes big AFL play with pathways comp naming rights takeover
Equipment hirer Coates has taken the naming rights to the ALF’s underage football pathway program.
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Archie Rose achieves brand milestone with Sydney Opera House deal
Independent Sydney distiller Archie Rose has built on its arts sponsorship program by striking a new deal with the Sydney Opera House.
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Collaboration and transparency are key to sponsorship success: Kennards Hire
A collaborative and transparent approach has made Kennards Hire’s partnership with Sydney FC a great success, according to the company’s Manelle Merhi.
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NSW pokies reforms to have massive impact on state’s sport bodies
Changes to poker machine rules in NSW will have a wide-reaching impact on sporting organisations that rely on gaming revenue, particularly the state’s NRL clubs.
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