Federation University takes first steps into major sport sponsorships
Federation University has become the latest tertiary institution to take up sports sponsorship in a new deal with the South East Melbourne Phoenix NBL franchise.
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Westpac signs wide ranging NRL partnership
Westpac has signed its biggest sponsorship in years in a new three-year deal with the National Rugby League aligning the brand with the men’s and women’s competitions as well as becoming the code’s official bank and payment platform.
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Kings see new facilities across Sydney as key to landing major partnership
Sydney Kings owner, Paul Smith claims lagging sponsor hesitance towards basketball and the crowded Sydney market are the reasons the current NBL champions haven’t been able to sign a major sponsor leading into the new season.
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Delegates hear why careful deliberation on sponsorships is secret to success
A panel discussion on the power of partnerships at the Sponsorship News Conference last week focused on the vision of two serious players and a specialist agency.
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51 sports benefit from fossil fuel sponsorships at $14-18 million per year
A fresh report commissioned by the Australian Conservation Foundation (ACF) shows there are 51 sponsorship deals with sporting organisations from coal, oil and gas companies.
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Socceroos voice World Cup human rights concerns in open letter
In a fortnight that has seen Australian athletes expressing opinions on sponsor relationships with sports, national men’s football team, the Socceroos, have aired their concerns on human rights issues involving FIFA World Cup host Qatar.
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Wrestling down the secrets to successful sponsorships
Three major sponsor representatives moderated by an agency senior got to grips with the tricky question of why successful partnerships are more than just a great idea at last week’s Sponsorship News Conference.
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Transparency and respect of opinions key according to ASC boss
The chief executive of the Australian Sports Commission Kieren Perkins has said that athletes and sport sponsors need to communicate better and be more transparent in their dealings.
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Dulux renews Victory deal as club welcomes new forex major partner
The Melbourne Victory A-League club has renewed Dulux as a partner for a further two seasons and expects to announce a new major partner early next week.
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