New Federal Budget sees $155 million invested in sport initiatives
The Australia Labor government has handed down its first budget since gaining power with a $155 million investment in line with the Sport 2030 national plan.
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Winning sponsorship from governments and unis demands nuanced insights
The public and tertiary education sectors can provide a lucrative source of income for rights holders but understanding what such organisations are looking for is the key to success.
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Federal Budget to boost female leadership in sport
This week’s Federal Budget will see $10.3 million committed to promote and create leadership and long-term senior career pathways for women and girls in sport.
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Western Sydney University expands Giants deal to include AFLW squad
Western Sydney University (WSU) has renewed its sponsorship of the Giants and expanded the deal to include the club’s AFLW program.
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Arts and entertainment sector ponders best path to full recovery
The devastating impact of the pandemic on arts and entertainment was the backdrop for a deep conversation at last week’s Sponsorship News Conference.
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Cowboys in NRL first with new branded milk
The North Queensland Cowboys has become the first NRL club to offer a branded milk to its supporters in far north Queensland.
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Some good news for Cricket Australia as Weber renews WBBL naming rights
Iconic brand Weber Barbecues has renewed naming rights to the WBBL in a deal designed to boost awareness with millennial audiences, according to its managing director Michael McDonald.
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Hancock ends netball sponsorships citing disunity as cause
Hancock Prospecting has said it was withdrawing its netball sponsorships wishing not to add to disunity in the sport, but has offered a four-month covering arrangement allowing Netball Australia to find alternative backers.
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Bankwest Freo deal to combine local and national focus
The national strength of the AFL and AFLW competitions was a key consideration leading to Bankwest’s new co-major sponsorship of the Fremantle Dockers, according to the bank’s acting head of marketing.
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