Great Southern Bank has released a new content series to leverage its Brisbane Heat BBL sponsorship with the campaign already its best performing organic video, tripling the views for its next-best performer.
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With the year closing, a good friend of Sponsorship News, Adam Hodge from Gemba, has provided us with a twelve-days-of-Christmas list of topics that garnered the attention of the agency’s clients over the year.
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The AFL’s North Melbourne Kangaroos have posted a 28.5% increase in revenue for FY22 despite a dip in underlying profit of 31.5% to $685,000.
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Stanley Black & Decker has switched the brand it will promote through the Supercars series with DeWalt to replace Irwin Tools as the major partner of Team 18.
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V Energy has become a major partner of the Adelaide Strikers BBL franchise with an activation planned for new year’s eve to be a key part of the deal.
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Tennis Australia (TA) benefitted hugely from the lifting of COVID-19 restrictions ahead of the Australian Open, with its 2022 annual report showing a profit after a disastrous 2021.
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The Melbourne Victory A-League club will offer professional development workshops as part of a program it hopes could emulate the success of its business network.
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Great Wall Motors (GWM) has renewed its sponsorship of the World Surf League (WSL) adding another presenting partnership and covering an additional category in the deal.
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Experienced sports administrator Stu Taggart has become the new CEO of the Illawarra Hawks NBL franchise.
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