As the industry continues to assess the impact of the pandemic, panel members at last week’s Sponsorship News Conference agreed that in one sense at least, it had been positive.
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Bankwest has re-joined the Fremantle Dockers’ sponsorship roster replacing operations and services provider Programmed as a co-major sponsor of the AFL club’s men’s and women’s squads.
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The Komo gamification platform and the A-Leagues used the Sponsorship News Conference held in Melbourne earlier this week to formally announce their new partnership.
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Great Southern Bank’s sponsorship of the Brisbane Heat and its House Party activation at the Gabba during last year’s Big Bash League has been recognised by the industry.
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Super Netball team the Sunshine Coast Lightning has formed a partnership with water and sewerage utility Unitywater.
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Oil and gas company Santos will no longer sponsor the opening night of the Darwin Festival after significant pressure from artists and environmental activists.
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The Sports Entertainment Network (SEN) has signed for the naming rights to Australia’s biggest harness racing series, the Inter Dominion (ID22).
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AIA Australia has become a sponsor of AusCycling and will be its health insurance and wellbeing partner.
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True North Research director Chris Hobden had a simple message for Sponsorship News Conference delegates on Tuesday: the crucial importance of emotional connection.
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