Asahi Beverages will now supply the AFL across most of its drinks category in a four-year deal with the centre point being a switch to Pepsi MAX and Gatorade, ending a 30-year association with Coca-Cola.
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McDonalds’ commitment to esports has increased with a fresh, nationwide competition and for the first time, a partnership with the Bathurst 12 Hour featuring an unusual activation for the fast-food giant.
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February’s Twilight Beach Polo on St Kilda beach has sold event naming rights to Luxury Escapes.
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Scape Student Accommodation, We Are Feel Good Inc and Budgy Smuggler have become sponsors of Volleyball Australia’s summer beach series which kicked off with the recent Great Ocean Road Volleyfest event.
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The Optus chief marketing officer Melissa Hopkins has resigned and moves to become the new chief marketing and audience officer at Seven West Media.
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A new study by the European Sponsorship Association says rights holders should do more to protect themselves from partnerships that can damage their reputations and finances.
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A second professional wrestling tournament has been announced this week and promoter Cam Vale says it will interest sponsors keen to target major regional cities.
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Health and wellness company Zea has become a major partner of the semi-professional basketball league NBL1.
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The Carlton AFL club has launched a unique commercial program that will see past players become available to sponsors.
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Craft brewer Young Henrys has become a partner of Sydney’s upcoming South by SouthWest Festival (SXSW).
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