Hoops Capital secures Beyond Bank deal for Kings and Flames
Basketball business, Hoops Capital has signed Beyond Bank Australia as a major partner for the next three years.
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News Corp renews Australia Olympic Committee sponsorship
Media giant News Corp has renewed its sponsorship of the Australian Olympic Committee (AOC) and will support its teams at the Paris 2024 games and Milan-Cortina 2026 Winter Olympics.
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Sponsorship News 2023 update, experts sought for industry panels
The very final stretch of the year is upon us so let me bring you up to speed with recent changes at Sponsorship News and outline my plans for next year.
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Major boost for women’s rugby league following new Westpac deal
Westpac has expanded its rugby league sponsorship portfolio by adding a major deal with the NSW Rugby League to significantly boost funding for the women’s game.
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Bupa signs wide-ranging Paralympics Australia deal
After a few years on the sidelines health insurer Bupa has returned to top-flight sponsorship through a new deal with Paralympics Australia.
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Record sponsorships for Saint Kilda still sees 66% fall in profit
Amid a tumultuous season, St Kilda Football Club has declared a record year for sponsorship revenue, with $10.6 million being generated in 2022 – $2.1 million up on 2021 and adding $600,000 to overall profit.
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Swans form partnership with Sydney Kings and Flames
The Sydney Swans AFL club has formed an unusual partnership with Hoops Capital, the sports business that owns the Sydney Kings NBL and Sydney Flames WNBL clubs.
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LG and the Sydney Dance Company revive the flash mob
Sydney Dance Company and new sponsor LG Electronics have organised a flash mob to celebrate the renewal of their partnership.
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Socceroos and Matildas launch TikTok accounts
The women’s and men’s national football teams, the Matildas and Socceroos have launched TikTok accounts following a deal between Football Australia and the Chinese-owned, short-format social media platform.
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