Foot Locker backs Basketball Australia pathways tournaments
Retailer Foot Locker has become a major sponsor of Basketball Australia and will focus its support on junior development programs.
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Promoter and TEG in boyband sponsorship stoush over 2013 activation
A promoter of One Direction’s Australian tour in 2013 has taken TEG (then known as Nine Live) to the Supreme Court of NSW over a sponsorship program involving the Coles supermarket chain.
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Subway signs historic Football Australia sponsorship devoid of match day apparel branding
Football Australia (FA) has claimed its new deal with sandwich chain Subway is the largest national team partnership in the local sport’s history, but the arrangement does not cover major apparel branding.
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Suburban Sydney council becomes latest to ban fossil fuel advertising
Inner West Council (IWC) in Sydney has become the fifth local government area in Australia to ban fossil fuel advertising in its municipality and is lobbying the federal government to make it a national prohibition.
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Sydney FC signs emerging online used car platform
Carma has become a sponsor of Sydney FC and the internet used-car platform will back both the men’s and women’s A-League squads.
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Basketball Australia welcomes new women’s league naming rights partner
IT accessories retailer Cygnett has undertaken its first significant sport sponsorship to become a backer of Basketball Australia.
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Former Wiggle continues relationship with creative technology company
Former ‘Yellow Wiggle’ Emma Watkins has continued her relationship with arts and crafts technology company, Cricut under her new children’s entertainment moniker, Emma Memma.
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‘Ten of 11 workstreams’ in place for Tassie AFL franchise but stadium a question mark
A roofed stadium and agreement from all 18 current AFL franchises seem to be the only things holding back the code from launching a team in the Apple Isle.
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Sponsorship sector showing signs of recovery according to Nielsen Sports
The latest research by measurement and data analysts Nielsen Sports shows companies in Australia and New Zealand are committing more of their marketing budgets to sponsorships.
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