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BMW strikes landmark Australian golf partnership

BMW has signed one of the most comprehensive Australian golf sponsorships with the new deal giving the premium car brand exposure to about nine million fans.

Sports sponsorship has helped legitimise cryptocurrencies: CoinJar

Sport sponsorships have helped shift the image of cryptocurrencies away from the idea of themonly being a speculative phenomenon, according to Luke Ryan, head of content for crypto exchange CoinJar.

Cluey Learning backs Hockey Australia skills-based program

Online tutoring provider Cluey Learning has expanded its sports sponsorship program by becoming a partner of Hockey Australia (HA).

Swimming Australia reports $2.2m loss after investment write-downs

Peak body Swimming Australia has reported a $2.2 million loss for the 2021/22 financial year with an impairment in investments contributing $968k to the deficit. 

JackJumpers continue strong pre-season with Metro Tasmania signing

Tasmanian government-owned Metro Tasmania has become a sponsor of the Tasmania JackJumpers NBL franchise and backer of the club’s mascot, Jack the Jumper.

Jinding renews SE Melbourne Phoenix deal

Property developer Jinding has renewed its sponsorship of the South East Melbourne Phoenix NBL franchise.

Pinpointing sponsorship opportunities – hear it from the experts

What do NAB, Alinta Energy, Nissan and Grill’d consider when reviewing a sponsorship opportunity? This question and more will on the agenda at the upcoming Sponsorship News Conference.

Speakers will discuss what approach they take in developing long-term strategic plans and provide rare insights into the makeup of their sponsorship campaigns.

The speakers have a combined experience of many years in sponsorships and are willing to share with delegates what they expect from their partners and how their campaigns have succeeded.

The conference marks the first time the industry has gathered in many years to share and learn about best practise in the sponsorship space, and we hope you can join us in Melbourne next month.

The full list of speakers at the conference, along with further information on this important event is available from the website www.snconferences.com.au/Melbourne2022

RM Williams expands Rugby Australia involvement

RM Williams has renewed its sponsorship of Rugby Australia (RA) in an expanded deal that will see the iconic Australian brand outfit the men’s and women’s squads as well as developing a licensed apparel line.

Melbourne United turns back on gambling sponsorships

NBL franchise Melbourne United will partner with the Victorian Responsible Gambling Foundation’s Love the Game program for the upcoming season.

Active lifestyle, high school pathways program launched by Flinders Uni and 36ers

Flinders University has signed a two-year sponsorship with the Adelaide 36ers NBL team which will see the launch of new pathways programs aimed at encouraging young South Australians back into sport.