Rolex returns as title sponsor of the Australian Formula 1 GP
Swiss exclusive watch brand Rolex has returned as the title sponsor of the Australian Grand Prix.
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Aqua Rugby Festival secures naming rights partner
Healthcare brand Raydel has become the naming rights sponsor an Australian first, – the Aqua Rugby Festival floating tournament.
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QRL appoints Gemba to develop data strategy
Sports marketing and entertainment agency Gemba has been appointed by the Queensland Rugby League to help it leverage data.
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Fleet Plant Hire upgrades to become major sponsor of SE Melbourne Phoenix
Fleet Plant Hire Solutions has made its first significant sport sponsorship by signing as a major partner of NBL franchise South East Melbourne Phoenix.
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Sport and politics are perfect dinner conversations according to new research
Sport for change advocate No2ndPlace has commissioned a study to understand the role of sport in driving change which reveals 47% of Australians being more likely to consider brands that use sponsorship to promote social change.
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Pearman appointed new CEO at Netball Victoria
Experienced sponsorship marketer Andrea Pearman has become the new CEO of Netball Victoria.
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Brewdog makes statement as anti-sponsor of the FIFA World Cup
Craft beer Brewdog has kicked of a major outdoor advertising campaign in the UK to coincide with the FIFA World Cup that begins in Qatar later this month.
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Carroll & O’Dea Lawyers expands NRL sponsorship program
Parramatta Eels NRL club has signed Carroll & O’Dea Lawyers as its new legal partner.
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Brisbane Lions launch new apparel joint venture
The Brisbane Lions AFL club has a new apparel partner after finalising a deal with footwear and apparel brand New Balance.
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A2 Milk targets Asian markets through new SE Melbourne Phoenix deal
South East Melbourne Phoenix NBL franchise has struck a deal with protein-free product a2 Milk.
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