The Port Adelaide AFL club has signed Santos as a partner of its women’s program with the resources giant joining the club’s three co-major sponsors to back its inaugural AFLW squad.
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New research by the Australian Institute puts more pressure on junk food, gambling and alcohol companies that use television advertising but additionally has turned the spotlight on the promotion of fossil fuels on that medium.
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Disability services provider Nova Employment has become a gold partner of the Wheelaroos and will support the team’s upcoming Rugby League World Cup campaign.
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Forty per cent of AFL Mint’s first drop NFTs were purchased in international markets. The program, launched recently with Be Media saw 3,800 non-fungible tokens sold within 12 hours and the AFL’s content and rollout impressed major international rights holders.
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Adelaide United sponsor, property development and sales company, Kite Property, has restructured its sponsorship to focus entirely on the club’s women’s program.
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Bulla Dairy Foods has expanded its sponsorship of the Geelong AFL club to become an elite partner of its AFLW squad.
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Major Brisbane Heat sponsor Great Southern Bank says it is still too early to gauge the impact of Sunday’s Big Bash League Draft, however the initiative is seen as a pre-season positive for the sport.
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John Holland has become a major sponsor of the AFL and will back the AFLW as part of a three-year deal.
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Fast food franchise McDonalds has renewed its sponsorship of the Adelaide United A-League club.
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The AFL’s commercial team has been expanded with the hiring of experienced media executive Nick Forward appointed as general manager AFL Digital.
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