Skechers sign first significant Australian sponsorship deal
The Hawthorn AFL club has signed footwear brand Skechers as a platinum partner.
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ACT Brumbies gain sponsor appearance efficiencies through VLAST deal
The ACT Brumbies has become the latest Australia professional sports club to partner talent management and activation platform VLAST.
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Ladbrokes and Neds no longer to sponsor jerseys
This week’s announcement by Entain, the UK owner of Ladbrokes and Neds that it would no longer sign jersey sponsorships will have minimal direct impact in Australia as the pair no longer hold these assets here.
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AGL’s Tenpin Bowling Australia sponsorship to assist Olympic aspirations
Energy utility AGL has become a major sponsor of Tenpin Bowling Australia (TBA) and takes the naming rights to its high performance centre on Queensland’s Sunshine Coast.
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Superboost expands sport sponsorship portfolio through new Netball Australia deal
Netball Australia has signed emerging hydration brand Superboost as a key sponsor.
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Cricket Victoria upgrades Manhari Metals deal and signs Oatley as new wine partner
Cricket Victoria has renewed its partnership with Manhari Metals which sees the sponsor expand the deal to include naming rights to the state women's team.
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Sharp Extensive IT expands sponsorship portfolio to include front-of-jersey deal
Technology services contractor, Sharp Extensive IT, has expanded its sport sponsorship program by strengthening its relationship with the Western United A-League club to take the front-of-shirt position with the women’s squad.
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Fanatics appoints former Essendon AFL head of commercial to boost Australian business
Digital sports platform Fanatics has strengthened its Australia senior management team with the appointment of Tyler Emsden as its new director of business development for Australia and New Zealand.
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New apparel partners for the Sharks, Hawthorn and Western Force
The Sharks NRL club has shifted its apparel partnership to Classic after the signing of a four-year deal.
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