Vodafone renews Warriors deal as does My Money House with the 36ers, plus more
Vodafone in longest NZ sponsorship, My Money House claims 36ers do the best game-days and ASM Global given accolades.
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Former Manly commercial chief launches new consultancy
The former chief commercial officer of the Sea Eagles NRL club Luke Tucker has launched a new commercial consultancy picking up work with VenuesLive, the new operator of Central Coast Stadium.
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Adelaide Strikers: wall-to-wall cricket chat in August is great for sponsors
The impact of cricket’s Big Bash League draft is being felt positively at club level with interest in the competition growing and leading to new sponsorships as well as renewals, according to the Adelaide Strikers.
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Swans sign wine deal for inaugural AFLW squad
Australian vintner Bird in Hand has signed as a key sponsor of the Sydney Swans AFL club.
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Pancake Parlour’s expanded Western Bulldogs deal takes partnership to ten years
Victorian restaurant chain, Pancake Parlour has renewed its sponsorship of the Western Bulldogs for four seasons and in doing so will become the club AFLW squad’s first backer to reach ten years when the deal expires.
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Local and B2B connection key to Maple Living sponsorship of Victory
Upgrading Melbourne Victory sponsor, Maple Living will use the A-League club’s fanbase and a strong network of like-minded businesses to leverage its new deal covering the 2022/2023 season.
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Probe finds community sport delivers $10.3 billion in social and economic benefit to WA
New research by peak industry body in Western Australia, SportWest, has revealed that each year sport participants in the state return $7.10 in economic and social benefit for every dollar spent, adding up to an annual gross benefit of $10.3 billion.
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Quick uptake of AFL NFTs builds confidence but overloads payment system
The AFL is bullish about growth prospects of its NFT program after the success of the first drop, but admits lessons still to learned in partnership with Be Media.
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Red Rooster flies into Saints’ AFLW program
Product availability at home matches was an important consideration for quick service restaurant (QSR) Red Rooster in becoming a key sponsor of the St Kilda AFLW squad.
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