The relationships between sponsors and rights holders needs to be symbiotic and not purely transactional to be successful, says marketing consultancy, True North Research.
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South Australia’s Never Never Distilling Co known for its gin has signed its first significant sport sponsorship by backing the Adelaide 36ers NBL franchise.
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The Women’s National Basketball League (WNBL) has signed DIY Blinds as a major partner for the upcoming season.
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The Victorian government will provide Netball Australia a vital financial lifeline through a new sponsorship involving Visit Victoria which will see the state host five test matches and next year’s Super Netball grand final.
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At the cutting edge of developments in the sponsorship sector is the potential of a digital explosion referred to among other labels, as the metaverse and web3 which have given birth to the phenomenon of non-fungible tokens (NFTs).
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Federation University has become the latest tertiary institution to take up sports sponsorship in a new deal with the South East Melbourne Phoenix NBL franchise.
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Westpac has signed its biggest sponsorship in years in a new three-year deal with the National Rugby League aligning the brand with the men’s and women’s competitions as well as becoming the code’s official bank and payment platform.
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Sydney Kings owner, Paul Smith claims lagging sponsor hesitance towards basketball and the crowded Sydney market are the reasons the current NBL champions haven’t been able to sign a major sponsor leading into the new season.
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A panel discussion on the power of partnerships at the Sponsorship News Conference last week focused on the vision of two serious players and a specialist agency.
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A fresh report commissioned by the Australian Conservation Foundation (ACF) shows there are 51 sponsorship deals with sporting organisations from coal, oil and gas companies.
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